In addition, Brownlee claims that the reason of fast-food restaurants work is by marketing. She provides the enough evidence to believe that advertisers try to persuade the society in order to make people go to eat at the fast-food restaurants. Furthermore, Brownlee asserts that even if restaurants provide more food for less money, they still making an appropriate profit. Additionally, she addresses the fact that the society prefers upgrade their meals just for a few extra cents, but the Americans do not realize they are earning more calories than they should consume. She argues that companies are the only responsible for people becoming obese because they provide a lot of food just for a little of money probably because companies have found out that big meals produce big profits.
McDonald’s: Build your own burger – social co-creation as recipe for success McDonald’s in the Netherlands was being threatened by the increase of similar fast-food restaurants along with low emotionally involved consumers that were affecting their overall brand image. The consumer decision-making process is very complex; there are a number of various ‘factors affecting each and every purchase decision’ as stated by Nayeem and Casidy (Nayeem & Casidy, 2015). This report will explain how McDonald’s strategy has improved brand closeness with their current consumers whilst simultaneously generating sales. Question 1 Different people have different perceptions and value towards products; involvement theory looks into the level of personal relevance between a product and the consumer, understanding what influences their purchase decision and the amount of resources they are willing to dedicate during the process. Jaeger and Macfie (Jaeger & MacFie, 2010) states, ‘if a product is personally relevant to consumers, they are more likely to become involved in gathering information about the product and with the product itself’, this level of involvement is measured as high or low.
The articles above state the reason why and what caused the obesity problem. The only reason why the customers are obese is because the fast food restaurants are just selling the foods that are provided for them to sell and to collect their money. Customers, as you can see are also obese because they are being persuaded into buying the fast food. Fast food restaurants are doing a bad thing to cause people to be obese from the food that they provide to the
Analysis: A SWOT analysis (Appendix 6) shows that Livoria Sandwiches operates in a wealthy market with growing competition. Among the competitors, those that concentrate on offering a menu of high cholesterol meats and fried foods are experiencing negative growth. Conversely, restaurants offering lean meats and vegetable options are performing well. This is likely due to a shifting consumer preference to vegetarianism and increasing awareness around healthy lifestyles. Livoria Sandwiches performs well on the area of growth and contribution margins, but the settlement of a lawsuit caused significant cash flow constraints that highlighted the need to examine options that would increase profits while ensuring that
The Evolution of Processed Foods I found the core reading for this assignment to not only just educational, but also eye-opening to say the least. The reading for this assignment was Fast Food Nation: Why the Fries Taste Good by Eric Schlosser. It gives detailed accounts of how the French fry has evolved from hard to prepare side dish at fast food restaurants to convenient and easy to make staple of the fast food industry. The article also gives great detail about how most of today’s foods are processed and treated with chemicals to not only make them look more desirable to eat, but also to taste and smell a certain way. The beginning of the report details the life of J.R. Simplot, a young man who dropped out of school at age 15 because of
As many people would recognize, there is a rising obesity problem in America and there are many influences that could contribute to this. Fast food is not the healthiest choice but, they should not be to blame for making children obese. In David Zinczenko’s “Don’t Blame the Eater” he talks about how the obese population is blaming fast food companies for their health situations. He begins his argument with what he observes as a ridiculous headline, which is that kids are suing McDonalds for being fat. David starts by teasing these overweight individuals that are bring a lawsuit against McDonalds, but then later admits that he used to be overweight as a child and was able to change his life around.
It begins with a brief history of the company followed by the issue that is impeding its success. It will conclude with a recommendation that should be adopted by senior management to increase profits and stay competitive in the market. The evidence that is presented in this report are based on the information that is solely contained in the article, “Wendy’s Chili: A Costing Conundrum” (Brownlee, 2005). Purpose The purpose of this report is to consider whether the elimination of at least one menu item will be profit worthy to Wendy’s. The menu item that has been chosen to be looked at in more depth is Chili.
Because the Food and Drug Administration regulates the claims made about foodstuffs, these companies are forced to be creative and come up with witty advertising techniques. In this advertisement for Oscar Mayer bacon, the advertisers use a specific color scheme, skillfully selected words, and a cleverly orchestrated setting to convince the consumer that Oscar Mayer bacon is delectable and superior. Yellow and red are the two most prominent colors in the advertisement. These colors are commonly associated with hunger and a desire for food in the Western world. A prime example of this color usage is the colors of McDonald’s fast food restaurants.
Threat of new entrants: The threat of new entrants is high. The major barriers for a startup to enter the industry are the economies of scale and the distribution channels necessary to be profitable. Due to the relatively little differentiation among companies in the industry, customers tend to visit the closest and most convenient store instead of sticking to a particular one, which makes wide distribution of the business quite essential for the fast food restaurants. Threat of substitutes: The threat of substitutes is also high. Firms in the fast food industry and home meal replacements have to continuously innovate to maintain various product differentiations and high quality of food and service in order to stand out against competitors.
This responsibility also needs to be the leading factor in the lawsuits that are being filed against fast food companies because of childhood obesity. We are all aware of the health risks associated with eating these kind of meals and although children are left with little choice at times as to what to prepare themselves for breakfast, lunch or dinner, there are healthier alternatives for preparing meals which are also cheaper to purchase than fast food. With all the information available on the Internet, brochures at fast food restaurants and other nutrition tips at these establishments we need to hold ourselves responsible for our health and stop blaming the fast food