Burberry Coursework Essay

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Question 1 – Principle Business Activity Burberry PLC is a Public Limited Company that has business operations and revenue are retrieved through Retail, Wholesale (£1889.3m) and Licensing (£109.4m) through its luxurious and Iconic brand of products functioning worldwide. It is one of the leading British names with the fashion industry that established itself in 1856.The business is carried out across the globe with 469 branches better known in UK, the business generates sales in Europe of (£552.6m, £560.3m), Asia (£652.5m, £745.3m) Spain and America (£434.5m, £463.3m and rest of the world (£109m, £120.4m), 2012 and 2013 respectively. Burberry is regarded as one of the leading, most recognised and prestigious entity as it has a targeted marketing and consumer insights. The name Burberry is synonymous with innovation, quality, distinctive culture, luxury, heritage, core values and its performance is impacted by 97 awards out of a record of 10,000 nominations received. The company has a diverse product mix specialising in Unisex and Children Clothing, Accessories, Make-up and Perfume. As a group, Burberry employed 7,991 personnel in 2012 and 8,867 in 2013. Question 2 – Auditors Report vs. Financial Information Burberry PLC appointed PricewaterhouseCoopers LLP as independent auditors to comply with the International Financial Reporting Framework and all their statements have been prepared in line with generally Accepted Accounting Practice in the United Kingdom. It has been confirmed by the auditors that Burberry has worked in accordance with the requirements stated under the Companies Act 2006 and the international standards of auditing UK and Ireland. Hence, on behalf of PricewaterhouseCoopersLLP, Mr Andrew Kemp (Senior Statutory Auditor, 20/05/2013) concluded that the Financial Statements provide a true and fair view in relation to Burberry PLC and their

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