Buiscuit Industry in India Essay

2304 WordsOct 21, 201410 Pages
Biscuit Industry in India Overview Biscuits have been a favorite in our snacks menu. They fall in the category of essential consumer goods. Having a total turnover of 8000 Cr., India is considered as the third largest biscuit manufacturing country worldwide after US and China. An industry classified into organized and unorganized sectors - 65% revenue from organized and 35% revenues from the unorganized sector. Around 90% of the population consume biscuits. The consumption of biscuits in India is more than the imports. India happens to be one of the prime exporters of biscuits also. An industry which enjoys 85% penetration in Urban and 55% penetration in rural areas has ultimately made it as the largest among all the food industry in India revenue wise. It also happens to be the largest employment generator of all food industries in India employing around 4 lakhs people both directly and indirectly. Today, biscuits contribute to approximately 33% of total bakery production. Also, 79% of biscuits are produced by bakery industry’s small scale sector in the country. History * In the late 1900s, when the urbanized society called for readymade food products as a viable expense, Indian biscuit industry started gaining sound status in the bakery industry. * Biscuits were considered a sick-man's diet in the past. * Biscuit - Best suited for local production. * This fact has made India a big biscuit center. Biscuit Industry has flourished in India enormously over the years and is still growing phenomenally. As of 2013, the top 4 players of the biscuit manufacturing industry are: 1.) Britannia 2.) Parle 3.) Priyagold 4.) ITC This report includes information about the market structure of the biscuit industry in India covering the demand-side effects and supply-side effects. Along with this, the report talks about the various competitors and

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