Ethics and Human Resource Management Introduction Corporate social responsibility (CSR) is known as one of the areas that has drawn many attentions in the business environment over the last twenty years. Carroll (1991) argued that corporation should be addressed not only from economic and legal perspectives but also from ethical and philanthropic perspectives; the idea of CSR’s pyramid is then derived. Furthermore, the efficiency theory and the social responsibility theory have influenced the debate on corporate ethical and social responsibility. The efficiency theory represented by Milton Friedman (1970) portrayed the idea that business’s social responsibility is to use its resources to increase profits as long as it stays within the law and in an ethical manner which has the utilitarian and narrow view of shareholder value (Cooke & He, 2010). In contrast, the social responsibility perspective adopts a broader focus on stakeholder value and it argues that corporations should take into account the interests of different stakeholders (Cooke & He, 2010).
Zilack Corporation Strategic Alignment Worksheet Accounting and Finance Name: Tabitha Cook Corporate Goal: Double Company Sales | Human Resources | Accounting and Finance | Checklist | | * Ensure staffing requirements are met. * Retain existing staff. * Hire and train new staff. * Raise Strength of Workplace scores to a minimum of 4.0 in all departments. * Plan, organize, lead, and direct the human resources of the company to meet the goal of growing the business by 100%.
This paper presents a corporate analysis of this company that was conducted with the aim of advising investment decisions. The analysis found that McDonalds in the largest fast food in terms of sale and that the sales for this company are on an increasing trend. This is a good trend for potential investors. The analysis also found out that the company is also profitable with the company recording growth in profits over the last five years. Asset and capital management ratio also indicate that the company assets are adequately managed and efficiently used in the generation of profits.
Existing literature in regards to the strategic management and globalization of hospitality companies will be evaluated to establish how hospitality companies meet their targets. Key findings showed that the strategic alliances that Hilton Corporation made use in the form of franchising and contracts management were really efficient combined with their diversification strategies to ensure they capture the international market. Table of Contents Executive Summary 2 Introduction 4 Hilton Hotel Company 5 Aims for Globalization at Hilton Corp 6 Business Development 6 Operation 6 Sales and Marketing 7 Technology 7 Quality of Systems 7 Hilton’s Globalization Strategy 8 Strategic Alliance 8 Franchising and Contract
CASE STUDY ON BRAND EQUITY SOURCE- RICHARD IVEY SCHOOL OF BUSINESS Abstract: The purpose is to determine the practices for valuation of brand equity using different parameters and analysing it from various angles. Brand Equity: Brands represent enormously valuable pieces of legal property, capable of influencing consumer behaviour, being bought and sold, and providing the security of sustained future revenues to their owner. The value directly or indirectly accrued by these various benefits is often called brand equity (Kapferer, 2005; Keller, 2003). Importance: * To survive competition in the market. * Advantage to charge price favourable to producers.
This vision statement already indicates that the organisations sales and marketing approach is based on relationship marketing. This essay assesses how the orgnisation with elements of relationship marketing can improve the level of satisfaction within the European customer group. It evaluates how clients can become supporter and advocate, and what implication the relationship marketing approach has on customer relationship management (CRM). The essay closes with a view on the characteristics of trust building and reaching the partnership level in the client relationship. The relationship marketing approach In 2009 the orgnisation evaluated its customer base and found out that the ‘Pareto principal’ applies to our company (Wikipedia, The Pareto principal), means that roughly 20% off the customers generate 80% of the revenues.
• Should Sonic add a brand for its second product or retain the Sonic name? Be sure your brand ideas are appropriate in light of what you’ve learned about your targeted segments and the competition. (Total: 50 marks) Introduction Marketing Concept A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands. Reference: (http://www.businessdictionary.com) Brand Equity Definition of 'Brand Equity' The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability.
The company’s 2009 growth strategy states that it plans to increase profits by increasing operational efficiencies. Managers can assess a store’s efficiency of operations by measuring average wait time. This measure demonstrates how efficiently the store’s employees are working to serve customers. Managers can also evaluate efficiency of operations by comparing the store’s daily labor expenses to daily sales. This will help to assess a manager’s ability to staff a store appropriately, given the day’s expected sales, and will also evaluate the productivity of the staff.
------------------------------------------------- Critically examine the key elements, and management of, organisational culture specific to the hospitality industry, evaluating the opportunities (including ‘competitive advantage’) and challenges that may exist. A firm’s culture can play a crucial role in driving pecuniary growth brought about by engaged staff rendering exemplary customer service or it can stymie the firm’s financial and service objectives (Doran, Haddad & Chow 2003, p. 77; Hon & Rensvold 2006, p. 980; Michel, Kavanagh & Tracey 2012, p. 170; Millet 2014). ‘No two organisations are the same’ (Mullins 2010, p. 738). So are company cultures, which encompass key elements such as beliefs, values and norms. This paper discusses the aforementioned elements within organisation culture and the management of the culture within the hospitality context.
Through analytical research complied from corporate governance, investment and return on investment (ROI), profits and sales sustainability reports will this data be put into Tables and Matrixes to show expected ratings, weights, and percentages to the business cycle. Strategic audits provide clear expectations, communication of progress toward goals, accountability, employee motivation, and public appreciation. A firm aiming to achieve superior performance in Global Business should focus on strategic diverse specific models and data for accountability and sustainability for the long-term. Key Terms: ROI (Return on Investment), ROE (Return on Equity), R&D (Research and Development) SMM (Strategic management Model), SWOT (Situational Analysis Approach; strengths, weaknesses, opportunities and threats, SFAS (Strategic Factors Analysis Summary),EFAS (External Factor Analysis Summary), GDP (Gross Domestic Product), IFAS (Internal Factor Analysis