P3 explain the role of advertising agencies in the development of a successful promotional campaign | Roles of advertising agencies: services offered such as media planning eg advertisement design, copywriting, graphic design, typography, production; cost options eg in-house versus outsourcingTypes of media: local; regional; national; international; terrestrial; satellite; digital; internet; specialist media | * * Advertising agencies are used to help with a business/organization objectives and aims within promotion. They have a lot of skills, resources and experience which can save a lot of time, effort and money. You can also get some that specialize in a certain field with a variety of services to match all budgets. And another great thing is that they can help create a internal team especially for one campaign. Some negatives include that it will cost more than house marketing.
Globalization is the key to survival that allow to a company to be competitive and offer diverse services and convenience to consumers. Benchmarking analysis that compares competitive companies with their process and performance metrics to industry requires a comprehensive research. In a successful business, effective tactical development inevitability to manage finance is essential. Financial management is a comprehensive tool that monitors and willpower to improve a company’s success. When I was conducting the research for financial statements, there were many interesting.
Marketing research is defined as, “the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization” (Armstrong & Kotler, 2005, pp.113). Marketing research for Kudler may make all the difference for an organization being able to remain innovative, competitive, and dominating in the ever-changing marketplace today. Marketing research can be incredibly helpful for Kudler to determine the satisfaction of customers in a non-bias fashion. Managers rely heavily on responses from marketing research to make imperative decisions. The process of marketing research includes four fundamental steps: “defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings” (Armstrong & Kotler, 2005,
They have a really persistent way of doing business that has given them a great advantage to prosper. A firm buying strategy and a extremely sophisticated database is the Leverage they have over other stores similar to them in the industry. Their company structure and systems theory has been a great guideline for other organizations to follow. They laid out a strategic plan for their organizational structure and it has proven to be very successful with their systems theory. They have a plethora of business associates, and consider themselves leaders in the customer service business.
Their recent technological innovations and resourceful relationships with suppliers and distributions has given Wawa a significant competitive advantage as well as increased profit margins. Throughout this essay, I will explain Wawa’s technology strategy and its effectiveness, what their strategy should be going forward, as well as what implications their strategy will have for the convenience store industry. A technology strategy is the overall plan which consists of objectives, ideologies, and tactics relating to the use of technologies within a particular organization. Wawa’s technology strategy involved many aspects. First and foremost, Wawa had put significant emphasis on its ability to continue to change with the times and identify emerging trends in their industry.
1) What is the current communications situation? (internal and external analysis) P&G has both strengths and weaknesses when it comes to the internal development of the Scope brand. There are also many threats and opportunities in the market that either aid or threaten the brand’s market share. Internally, the company has a long history of successful brand management, and has been recognized for its ability to introduce innovative marketing strategies. The team currently has two ad ideas to approach consumers and the planned focus group for their research will help the company by providing up-to-date consumer insight.
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
We also gained a close understanding of how Wal-Mart uses strategic planning to add organizational and stakeholders’ value while increasing profits. We uncover a series of great efficiency tools used by Wal-Mart such as cost leadership to leverage operating expenses, and how it is used by the organization to strategically dominate the competition, and lead the industry by continuing to provide quality products at discount prices. This perfect planning continues to demonstrate Wal-Mart’s expertise in effectively utilizing global resources to maximizing profits while minimizing the shared risk associated with it. In the end, Wal-Mart’s narrowed financial expense control and robust inventory management alongside with their strategic planning; will sustain a profitable successful organization with profitable
Harley Sanchez Professor White Advertising October 24, 13 1) Marketing is one of the major success pillars of a product; marketing communication plays a major role in influencing consumer purchases in new product categories. The informative role of marketing communication is likely to have a much larger effect with uninformed consumers than with consumers who are better informed. Integrated Marketing Communication. IMC is a simple concept; it ensures that all forms of communication and messages are carefully linked together. IMC involves the coordination of all forms of marketing communications into a unified program that maximizes the impact upon consumers and other types of customers.
A well designed business strategy will create an increase in profit and overall customer approval. The resources can be allocated to identify other trends such as technology impacts. Technology base trends can have tremendous impact on Kucera Clothier. The company must stay alert of current technology trends. Many online retailers are now developing mobile applications for their stores.