Build a Bear

416 Words2 Pages
Build-A-Bear 1) Explain Needs, Wants, and Demands for ‘Build-A-Bear’? Which of the five marketing concept describes the ‘Build-A-Bear’ the best and why? (9+6) Needs are whatever you have to get wither you want it or not, and without it, you will not feel right. For example, food is our body’s need, without the food, we will not get the energy, and will always be sick. Thus, wither we like it or not we have to get it, this is simply what needs mean. Hence, in this case, the target group or customers are the children. Children’s needs are to have a company or something to play with almost all the time. There is no one single child in this world that doesn’t need entertainment and joyful. Thus, a teddy bear is a toy which is one of the children’s needs. 2) Explain at least five differences in the managerial efficiency and effectiveness, illustrating the ‘Build-A-Bear’ Case. How does the company plan and organize ‘consumer memory’ in the ‘Build-A-Bear’ workshop? (10+10) Effectiveness | Efficiency | Selling rate is increasing | None of the selling products were being returned | increase customer satisfaction | Customer walk out of the store totally happy about the product | Selling price is the lowest rate compared to others | More clients are coming to get the cheapest but most loved and qualified product that they will have | Demands of clients are increasing | Clients will have so many variety of choices to chose | Reducing the rate of complaints | Each clients will get the chance to express their needs and wants so they got their time to choose their own desired outcome | 3) Which five key qualities must ‘Build-A-Bear’ employees have? Pick any two training methods the company may adopt for training employees and why? (10+10) The five key qualities must ‘Build-A-Bear’ employees have are as followed: The training methods that can be

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