Budweiser, King of Beers

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----------------------- Budweiser is an American-style lager introduced in 1876 by Adolphus Busch and is one of the highest selling beers in the United States. It is made with up with 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world. The brewing recipe used by Busch was augmented to accentuate the light, crisp flavors of Bohemian-style beers, resulting in what is today called the American-style lager. Budweiser was revolutionary not only in its taste, but also because of how it was marketed and distributed by the Anheuser-Busch Company. The two adverts I have chosen to analyse are the TV advert ‘Budweiser – Whassup’ and the print advert ‘King of Beers’, shown above on the right. They’re not part of the same advertising campaign considering the print ad came a few years after the TV ad was shown. They both show typical advertising features such as incorporating the product and brand colours into the ads. The brand colour is red and they have incorporated this into both the ads. For the TV ad, it’s by the guy, shown in the image above, wearing red. And for the print ad, it’s the red background. The background in the print ad is only made up with two colours, red and black. It is simple with just the top of the bottle showing and the slogan ‘King of beers’. The black that is only shown nearer to the bottom of the image could connote the lager, and the red could be the glass or bottle it’s in, with only a fraction of the black showing, it gives a sense of the lager nearly being completely drunk. Having just the top of the bottle showing captures first view attention and without other objects being in the ad, it doesn’t have to compete for the viewer’s attention. This is effective because it helps get the product that’s being advertised recognised almost immediately. Alternatively, the TV ad includes

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