It was through this field where Bush and Anheuser met. Adolphus was later introduced with Anheuser daughter Lilly and in 1861 Adolphus Bush married Anheuser daughter and begin working for his father in law. Adolphus Bush ambitions gave him the opportunity to purchased half of Eberhard Bush Company, acquiring part ownership of the company. Innovations under Adolphus Anheuser started in 1870 when he became the first brewer to use pasteurization, which allowed transportation of beer across the US a possible task. This Innovation helped the company’s effort to nationalize the company.
COORS MOLSON MERGER FEBRUARY 28, 2010 Table of Contents EXECUTIVE SUMMARY ii SCOPE 1 INDUSTRY 1 Top 5 Brewing Companies 1 The Beer Brewing Process 1 The Brewer to Retailer Process 3 Beer Importers 3 Beer Wholesalers 3 Beer Retailers 3 COORS 4 Marketing 4 Information Technology 4 Financial 5 MOLSON INC. 5 Marketing 5 Information Technology 5 Financial 6 MOLSON COORS MERGER 6 Four Objectives of Molson Coors 6 Goals from Molson and Coors 7 Coors Goals 7 Molson’s Goals 7 Merger: Good or Bad? 7 EXECUTIVE SUMMARY This document analyzes two world renowned brewing companies, Coors and Molson, in their achievements and efforts as individual companies in order to gain an understanding of the merger between Coors and Molson. The beer brewing industry is briefly reviewed in terms of the top five brewing companies in the world along with the information and beer brewing process flows of the industry. Marketing, information technology, and financials are elaborated upon for Coors and Molson. These three key aspects of each company are compared and contrasted in order to come to a positive decision about the merger.
Besserbrau AG Besserbrau AG is a German beer producer headquartered in Ergersheim, Bavaria. The company was founded in 1842 by brothers Hans and Franz Besser and is publicly traded with shares listed on the Frankfurt Stock Exchange. Brewing in strict accordance with the almost 500-year-old German Beer Purity Law, Besserbrau uses only four ingredients in making its products: malt, hops, yeast, and water. While the malt, yeast, and water are obtained locally, Besserbrau imports hops from a company located in the Czech Republic. Czech hops are considered to be among the world’s finest.
The company’s modern equipment was capable of producing 700,000 hectoliters of beer per year. Because of its improvements and slightly larger size, the new equipment increased the potential of the brewery. After the Berlin Wall fell in 1989, Germans were permitted to move freely between the eastern and western portions of Germany. August Ober, the managing director, envisioned to penetrate the eastern Germany market. The following year, he hired Max Leiter as the company’s sales and marketing manager to position Bayern’s beer in die neuen Bundeslander (the new federal states, Lander).
Marketing Plan SITUATIONAL ANALYSIS Rogue Ales was first opened in October 1988 in Ashland, Oregon and in May of 1989 Newport, Oregon pub was opened with three locations there, and followed by two locations in Portland, Oregon. Rogue was then made a “small revolution, which expresses itself through handcrafted Ales, Porters, Stouts, Lagers and Spirits, and this is the way [they] conduct [their] business” according to Rogue’s site. Internal Environment Mission Statement The premeditations and activities of Rogue Ales are motivated by its mission: “To brew the finest varietal ales in the world with an uncompromising devotion to Quality and the Art of Brewing. To present the finished work with a touch of educational, entertaining mischief. To be dedicated to the Rogue in each of us.
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/. You may reproduce this work for non-commercial use if you use the entire document and attribute the source: The Kenan Institute for Ethics at Duke University. Case Studies in Ethics dukeethics.org Introduction Merck was established in the U.S. in 1891, but its roots trace back to Friedrich Jacob Merck’s purchase of a German drug store in 1668.1 Today the company is a top tier global entity, a “research-driven” pharmaceutical company “dedicated to
Alchemy flourished in the Islamic world during the Middle Ages, and then in Europe from the 13th to the 18th centuries. spent as much time trying to create elixirs of life as they did trying to turn lead into gold. The real gold, it turns out, is in the cordials and liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct
Stellar innovations include the patent on the first diesel engine by August A. Busch, Sr. in the early 1900s, which after installation into the brewery, significantly increased production. During Prohibition, AB
Adolphus started as a salesman who sold brewing materials to Anheuser. Adolphus then soon worked his way into the household business and up the business ladder, and ultimately became a partner and in conclusion, the company’s president. With high hopes, and aspirations, Adolphus was considered to be the powerful force of the company that would finally alter it into a manufacturing giant. Because of this, many people see Adolphus Busch as the originator of the business, and the “Father of Budweiser.” (www.beerhistory.com) (www.streetdirectory.com) It was clear that Adolphus was a man of great ideas. His early ambitions involved a national beer market as well as a national beer that would demand to practically every taste.
Kronenbourg 1664 Analysis Product Features - Kind of Beer: Blond - Degree of alcohol: 5.5% - Distribution channel : Retailers, Hotels, Restaurant - Models existing: - Keg (5, 10, 20, 30, 50 litres) - Bottle (25, 33, 75 cl) - Can (25, 33, 50 cl) Characteristics: 1664 is a blond beer issue of origin of the know -how of our Master Brewers since 1664, year in Which Jérôme Hatt, founder of Brasseries Kronenbourg obtained his Master brewer and took over the famous Canon brewery in Strasbourg 1664 is distinguished by its refined taste and elegance of the bottle with a slender design. The subtle and elegant aromatic hops it incorporates in its composition is Strisselspalt , the " caviar of hops " which gives it a unique taste. His golden hues and subtle blend of ripe fruit flavors, expertly selected malt and hops , allow to 1664 to have a balance and a generous bitterness in the mouth | When you look at it - Shiny yellow dress- Cream colored foam- Dense § fine bubbles | | When you are smelling it - Dominance of malt and floral hop- Yellow fruit smells of citrus , honey, banana and peppe | | When you are tasting it Dense and soft intense and balanced hop and malt dominance notes of licorice and citrus | There are a lot of others products Kronenbourg 1664 as we can see in this advertising (find on Facebook page of 1664). Kronenbourg 1664 declines its offer with many different kinds of products in order to reach the most important number of consumers. That's why the brand 1664 offers products such as 1664 Gold, 1664 Blanc, 1664 Rosé, 1664 without alcohol and 1664 millésime 1664 Blanc Kronenbourg 1664 Blanc is a premium wheat beer that turns every beer moment in to a sip of French pleasure.