Target Markets Assignment Identify possible target markets for the following products: (a) Kellogg’s Corn Flakes (c) Disney World (b) Wilson Tennis Rackets (d) Diet Pepsi (A) Kellogg’s Corn Flakes: In my opinion, Kellogg’s is a household brand that is most recognized for producing a variety of cereals. Kellogg’s corn flakes seems to be a healthier cereal that is not coated with sugar or offered in a variety of bright colors and for those reasons, I believe that their target market should be towards males and females who are in their 50’s or older, and are generally within a household with two or more people. Many would consider cereal as a low price items since most are under five dollars. Their target income level would be consumers who are considered to be in the low and middle income earners. In terms of geographic location, Kellogg’s should concentrate more in the areas where there are highly concentrated baby boomers.
Large print and dynamic graphics on the new cereal packages exclaiming “75% LESS SUGAR” are designed to catch the parent’s eye and increase sales. Concerned about the problem of childhood obesity and their children’s weight gain, parents will be more likely to purchase the cereals. The research and development team has reformulated the products using a sugar substitute – a synthetic carbohydrate. However, the actual carbohydrate content of the “less sugar” product is virtually the same as the high sugar version - at best, resulting in only 10 fewer calories per bowl, so it offers no significant weight loss advantage. The reduction in calories is calculated on a smaller portion size.
There is a wide variety of cereals that is in the market today. Each one offering different benefits such as; great taste, nutritional claims, and special prizes. After conducting research on the entire cereal market we have found the following cereals to be the “best of the best” in product category. 1. Cheerios General Mills 2.
They know that what they give to the children’s are a well balanced and nutrition breakfast. Imagine seeing a beautiful bowl of cereal with big flakes nesting perfectly on the milk, and right next to the bowl is a box of frosted flakes. This ad is effective in expressing ethos, pathos, and logos. Kellogg’s ad has become a trusted trade mark and a trusted name in households. Kellogg’s company throughout generations has represented its company through respected ads and spokespersons.
I. Executive Summary Jill Harms is the assistant Category Manager for the Nuts, Natural Snacks and Cookies Category at Sathers, Inc., with a half year of experience behind her. The Sathers brand dates back to 1936, beginning with cookies while later adding candy, nuts and natural snacks to the brand’s offerings. Per Sathers President, William Bradfield, the company’s goal is “to be profitable, continue to grow, with a focus on candy.” Future growth strategies include the growth of the nut, natural snacks and cookie product line, but the intent is for candy to be the core product line. Sathers prides itself on providing value that includes product quality, variety, availability, price, packaging and quantity.
It is not the responsibility of private businesses to have the “children’s best interest at heart”, in part that is the job of the parents—to not allow their kids to be manipulated, —the advertising campaigns private companies create, have tremendous influence on what children want to eat. Advertising too easily influences children and the marketing of today’s food industry and this type of disguised advertising, including high exposure to sugary soft drinks, sugary cereals etc… On prime time TV, is a major contributing factor to childhood obesity. Childhood obesity has become a societal
7. There are EIGHT (8) pages in this Assignment including the cover page Assignment Case Study - Krispy Kreme “Krispy Kreme is about yesterday, today, and tomorrow,” says the Krispy Kreme Web site. In addition, the company promises to “create magic moments” for its customers. The wonderful aroma of baking, the sweet taste of hot doughnuts, and the nostalgic ambiance of Krispy Kreme stores all evoke the past, allow customers to savor the present, and send them off refreshed for the future. Perhaps that is why Krispy Kreme has so many loyal fans.
In addition to this, whole milk tastes better and may be the only way to encourage picky eater kids to drink milk. This is due to the fact that children who are picky eaters simply do not get enough fats and calories needed by their bodies from the rest of their diet. However, there has been a recent report which stated that the American Academy of Pediatrics has issued a recommendation for children between the ages of 12 months to 2 years of age to switch to reduced-fat or low fat milk, particularly if they are already overweight or if they have a family history of overweight and high cholesterol conditions. This is due to the fact that whole milk contains a lot of fat in it which is the leading cause of childhood obesity. * Whole Milk - 150 Calories - 8g Fat * 2% Milk - 120 Calories - 4.5g Fat (Reduced fat milk) * 1% Milk - 100 Calories - 2.5g Fat (Low-fat milk) * Skim Milk - 80 Calories - 0g Fat (Nonfat milk) As a result of these conflicting reports, this student decided to venture to his
The “Less Sugar” Marketing Campaign In this case, there is an ethical dilemma regarding this cereal company’s marketing strategy. The brand manager is not only expected to falsely advertise the company’s products that affect the health of children, but will also receive a monetary incentive if sales are successful. By examining the facts of this situation, one can see that this cereal manufacturer is acting unethically. In order to increase the sales of three of its lowest selling cereals by 20% and earn a bonus, the company has decided to make it known to the customer that these cereals now contain 75% less sugar. While the product does contain less sugar, it has only managed to do so by using a synthetic carbohydrate substitute.
We have a crisis on our hands with childhood obesity on the rise. Two main causes for the fattening of our children are junk food and sugary sodas. Junk food and soda often take the place of healthy foods in our kids’ diets, something that most school systems should be ashamed of. School lunches are a cause of childhood obesity in America, at least in U-46 schools. In order to put an end to childhood obesity, the schools needs to prepare a healthy yet balanced diet for all kids, by serving them with good food that is full of nutrition.