Btec Business Level 3 Unit 13 P4 Business

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executive Summary: The purpose of this report is to provide a guide for Mary, as it is her first time opening up her own clothing boutique. This will lead her into becoming an effective manager, and help her make the right decisions. This report will outline the human resources for example the recruitment and induction process for the employment of new staff. It will clearly outline and indicate the advantages and disadvantages of the appropriate marketing mix in this case price and promotion and it will propose and justify the organisational structure which is the behavioural management style and the democratic approach. Mary is guaranteed to have a successful business if she follows these steps. Recruitment and induction process: It…show more content…
The information gathered about job applicants is reviewed and the most appropriate applicant is chosen. The more effective the selection process, the more likely it is that the best possible candidate will be selected. There a variety of ways Mary can decide to do her selection process for example: interviews, application forms, psychological evaluation, or online or written tests. It is recommended that Mary uses the interview or the group interview format. This is because Mary is only required three staff and an interview is more personal therefore Mary can get an insight of the applicant’s personality, and see if he/she is suitable for the job. She may also decide to use a group interview to assess who is suitable for the job. The group may be given a problem to solve, and Mary can assess the individuals on their ability to interact with each other, to communicate ideas clearly and contribute to finding a solution to the problem. This way Mary can decide which candidates show co-operation skill and she can pick out the top three who performed…show more content…
Some weaknesses may include: Decisions can take longer to implement with employee input and not suitable for unskilled and inexperienced workers who need clear directions. However Mary can easily overcome this by simply choosing the right three applicants for the job. Motivating: In order for Mary to achieve the behavioural approach she must have motivation strategies which will help her employees develop a sense of self-motivation. It is important for Mary to acknowledge her employees if they are doing the job well. Mary can set up motivational techniques that are both monetary and non-monetary, and example for a non-monetary could include “employee of the month” or possible a discount at her
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