They will regular have special offers on within stores around the country also. Tesco’s sales promotions are the Clubcard points and school tokens. The Clubcard points try to make shopping better for their customers. This type of promotional technique attracts the customer who is looking for discounts and other types of saving options. The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price.
It is usually however due to modern technology and access to public record that we usually cite specific pieces of data and information from the internet's various scholar based search engine and published encyclopaedia's. 2.2 Describe the communication principles for using electronic forms of written communication in a business environmnt. On a regular day-to-day basis when communicating with my colleagues, supervisors and patient's I would use emails, fax and the screen message system in place to communicate various messages , ensuring my style of communication was formal and as brief and to the point as possible. When selecting which form to communicate with I would asses the situation and conform my style and message to be wholly dependant on their urgency and the relevance
Monopoly, Oligopoly, and Cartel William J. Ravert Jr. American Intercontinental University Unit 2 Individual Project BUS610 – Economics for the Global Manager October 14, 2012 Abstract This research paper entails the differences between monopolies, oligopolies, and cartels. This explains what each of them is, and what separates them from each other. This discussion also includes the game theory or oligopolies and cartels. The economic purpose of the OPEC has also been included in this paper. Monopoly A monopoly is a single company that has complete control over a specific product or service that involves higher prices and the inability to respond to the needs of the consumer.
D2 - make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans There is no doubt that Coca-Cola and Kellogg’s have nearly perfected the use of an Internet website as a marketing tool. Both organisations’ sites have been both innovative and have proven to be an example to many companies that want to use the Internet as a marketing tool. After viewing the websites of both organisations, there is no doubt that Coca-Cola and Kellogg’s are top in their field of the use of their marketing tools. The way that the two organisations have used market research, demographic data, secondary data, and customer relationship management has put them
The great Google then follows these links and uses them to index and rank web pages. There are a host of tools to help you in this regard, and most of them are free. But how do you get people to link to your content? First of all, you do this by becoming the authority that others link to or reference in their content. What this means is that you need a content-rich site that is going to demonstrate to both the people and to Google that you are an authority and expertise in your particular niche.
Amazon has also been able to completely exploit the global market through the Internet, and this has been a great strength for Amazon. Looking at Amazon as a whole, and how they interact with their environment, I would be confident and willing to invest in them fully External Analysis of the Environment There are multiple factors, which affect the external environment of a company. Amazon, being an Internet based company, is extremely affected by changes and improvements in technology. One of the issues, which I think could affect Amazon, is the availability of the Internet as well as the speed of Internet, which is offered. Amazon relies upon the Internet to deliver all of its services and if speeds offered were to rise, then Amazon could utilize this to offer
Discontinue Roadside Assistance and Engine Warranty 4. Do nothing If I were Reed, I would execute the One-to-One program as the marketing strategy of PQS because this program contains two promotional tools that can help PQS to reach marketing objectives which are continuity programs and coupons. The One-to-One program is type of continuity program. PQS may increase customer retention by launching the reminder card involved in the One-to-One program. According to our textbook, “continuity program can establish brand loyalty among customers and help companies to build databases to learn which individuals are their best customers”.
Finally, the research findings can also be used by managers of second-hand clothing to better understand their customers. First the findings regarding motivations allows the managers to understand what drives consumers to the stores which then gives them the ability to better tailor messages to the consumers. Second, knowing what moderates their motivations, and what the consumers are looking for enables managers to better adapt their offerings to satisfy the shoppers. Here we give some specific examples of what a second-hand shop manager could consider based upon what participants of our study discussed. Consumers say that store characteristics are important and therefore managers of thrift-stores need to utilize commonly known retail techniques
Evaluate the obligation Flayton Electronics has to it’s customers to protect their private data. Flayton Electronics does have a moral and legal obligation to its customers to protect their private data. The Federal Trade Commission Act, prohibits deceptive and unfair trade practices. Per the FTC Act, businesses must handle consumer information in a way that is consistent with their promises to their customers such as what they say in their online privacy policy, and avoid data security practices that create an unreasonable risk of harm to consumer data. There are other federal laws that a company may have to be in compliance with may affect there data security.
Amazon additionally falls into two categories of e-commerce; B2B and B2C. As a retail company or “e-tailer” Amazon conducts B2C business selling products and service to customers online. This is ideal for the consumer because it provides personalization however; it can be a complex issue for Amazon as it processes millions of transaction