Bsi Case Essay

445 Words2 Pages
BSI Improves Accuracy, Boosts Sales with Single Customer View BSI (British Standards Institution) is the United Kingdom’s national standards body and the originator of many of the world’s most commonly used standards. The company works with more than 64,000 clients in 150 countries. BSI used the Oracle Enterprise Data Quality Management suite to create a single, accurate, complete record of each client in just one month. As a result, the accuracy of its customer and corporate data has improved to nearly 100 percent, and BSI can refresh information four times faster. The project began with a simple need: BSI wanted to optimize customer insight by creating master customer records that captured each client’s profile, purchasing history, business relationships, and other attributes in a single view. The goal was to eliminate inaccurate, incomplete, nonstandard, multiformat, and duplicate customer and transactional data from the customer database, which was growing 3 percent to 4 percent each year. Senior officers knew that having complete and accurate data would improve the organization’s ability to segment customers, increase marketing effectiveness, boost sales per customer, and reduce churn. In addition, by standardizing names, dates, and values in corporate and customer records, BSI could improve the performance and productivity of its marketing, sales, and operations teams, improving the match between customer needs and BSI services. The need for standardization also extended to the publications, training documents, tools, and services that BSI sells online. They needed to ensure consistent coding, description, and pricing formats in their electronic catalogue. Always conscious of costs, BSI wanted to complete this master data management project using its existing staff resources, despite a 20-percent, year-over-year increase in data volume. BSI chose Oracle
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