Bsbmkg50 Unit 1 Assignment

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BSBMKG501B MARKETING OPPORTUNITIES Assessment 2 INVESTIGATE MARKETING OPPORTUNITIES 7 October 2014 TASK 1 Assessment of Opportunities All businesses need to set goals and objectives which provide an organisation with focus. Businesses that have specific aims are usually more successful than those that do not. The future that Super Cycles is striving to accomplish is introduce a new marketing opportunity that will fit into current business activities, will be accepted by the current customer base, will not attract intense competition and that will be financial beneficial to the long term tenure of the organisation. The goals need to be specific, measurable, attainable, realistic,…show more content…
Gross Profit $ 60,000 $ 168,000 $ 360,000 $ 606,000 $ 1,164,000 Total Operating Income $ 60,000 $ 168,000 $ 360,000 $ 606,000 $ 1,164,000 Less Operating Expenses Marketing Advertising $ 7,050 $ 19,740 $ 42,300 $ 71,205 $ 136,770 Sales Promotion $ 2,450 $ 6,860 $ 14,700 $ 24,745 $ 47,530 PR $ 1,140 $ 3,192 $ 6,840 $ 11,514 $ 22,116 Marketing Research $ 410 $ 1,148 $ 2,460 $ 4,141 $ 7,954 Distribution/freight $ 4,910 $ 13,748 $ 29,460 $ 49,591 $ 95,254 Salaries - marketing and sales $ 4,730 $ 13,244 $ 28,380 $ 47,773 $ 91,762 Total Marketing Expenses $ 20,690 $ 57,932 $ 124,140 $ 208,969 $

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