Bsbmgt616A Develop and Implement Strategic Plans Essay

625 Words3 Pages
VISION/ MISSION REVIEW Introduction Manage the review process of an organisation, describe changes to the organisation’s mission and vision statements, and communicate the review process to stakeholders Existing Vision/ Mission Vision ‘Within the next five years, MacVille will become a national brand, and will be accepted as an integral part of the hospitality industry, perceived as a key component in the success of hospitality establishments, both large and small.’ Mission ‘MacVille is in business to provide espresso coffee machines that meet the efficiency, reliability and sustainability needs of our hospitality clients who, in turn, reward us with profits that will allow our stakeholders and the communities in which we operate to prosper.’ Current Approaches The current approaches of Macville includes: 1. Innovation - there is a real need to incorporate innovation into our mission because it has been an outcome from the self-directed team’s directive. Finding new ways to improve the efficiency of processes and effectiveness of customer solutions has become a priority. 2. Community – the company need to be a good corporate citizen that recognises our responsibility to be active participants in our local communities, and even donate a % of profits every year to a wide variety of community and non-profit organisations. 3. Strategic Alliance - seek out new partnerships that support and promote our mission, desired outcomes, and strategies. Revised Vision/Mission Vision In the next five years, Macville will be the most prominent name for coffee machines. Macville will be the trademark name relating to coffee machines and products not only to the hospitality industry but also at home Mission Macville’s reputation should be famous for competence, dependability and sustainability of the products that are used in the hospitality industry and at

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