Bsa 310 Week 2

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McBride Financial Marketing BSA/310 BUSINESS SYSTEMS Calvin Porter 8-9-09 McBride Marketing Consumer Marketing research will be conducted in the States that McBride plan on expanding into and will be used to show that the services McBride provides will be used and that the Demographics will support the move. The Marketing Research will consist of the following: Pre-Testing Market a) Concept testing – Test the acceptance of this type of service in the customers area. b) Demand estimation – To show that there is a reasonable demand for this service in each of the states that McBride is considering expanding into. c) Sales Forecasting – what will the level of sales be…show more content…
b) Newspaper – Realty advertising, Home Sales. c) Internet – Property Websites, Specific Financial advertising. McBrides target markets: a) Professionals primary or secondary homes b) Retirees primary or secondary home. c) Families or Individuals recreational properties This suggests that the chance the Consumer would not be approved would be very unlikely as the ability to purchase would more than likely not be considered by the buyer unless they were in the financial position to do so. The benefits of Online Advertising for McBride Financial. a) Larger Audience, b) The target consumer would most likely look online for the properties they are considering purchasing. Realty companies with websites would be a good place to provide a link to the McBride Site. c) The Websites would already have built in recognition, if the Realty firms do not wish to link to the McBride site than the placement of the Website on the search page could be moved to be in the top five search

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