Also they will be able to get feedback from customers from the website. Kudler has moved away from taking inventory on paper to using computer software to manage the items that are sold, shelved and items that are in the back to be placed on the shelves. By the company getting this new technology within their organization they will be able to maintain everything smoother then before (Kudler Fine Foods). They will be being able to allow customer to use the website to see what they store has before they get there and see what sales that are going on at that particular time. Also, they are able to keep up with the inventory easier then taking it down on paper when
The new system will keep track of purchases for each customer and accumulating points in order for them to redeem special coupons, vouchers, and other redeemable items. It can also be used to obtain special member sale prices on certain items. Currently, Kudler Fine Foods does not have an automated system that keeps track of their inventory and all other business transactions. Everything is manually tracked, which takes time, manpower and is not cost effective (University of Phoenix Material, 2010). There are different factors that Kudler has to consider prior to creating a design for the new frequent shopper program.
The matrix structure combines the functional and product departmental strategy approach. It implements the functional departmentalization strategy for administration purposes, and the product departmentalization strategy for its individual grocery stores. The functional strategy allows the company to separate the workers and the work in departments of their specific areas of expertise. This lowers the cost of operation by reducing the possibility of work duplication and also pairs workers of similar training, experience, and communication. The product departmentalization strategy of the grocery stores works to streamline the operation of each gourmet specialty department.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Kudler Fine Foods CAAT Analysis R. Blaine Brumbaugh Acc 542 October 8, 2012 Ralph J. Petrillo Preface Over the past few weeks there have been a number of suggestions made to Kudler Fine Foods to improve their accounting information system. These suggestions included incorporating a new resource enterprise management system, ways to improve internal controls, and methods to make the data tables a little more efficient. By incorporating the Intuit QuickBooks Enterprise Solutions, Kudler Fine Foods can easily store and retrieve data without having to install the program on multiple machines. This program also allows for more automation of functions, which reduces the amount of duplicate entries that have to be made, and saves on time and
Kudler computer Information systems brief Kudler Fine Foods CIS Analyst Stephen M. Polich University of Phoenix ACC 542 Memo To: Kathy Kudler, CEO From: Stephen M. Polich CC: Date: 1/21/2010 Re: Computer information Systems analysis This brief is designed to provide Kathy Kudler, CEO of Kudlers’ Fine Foods an analysis of SWOT (Strengths, Weaknesses, Opportunities and Threats) connected to current Informational Technology (IT) systems, and to create possible solutions in order to enrich today’s operation and prepare for tomorrows growth opportunities. Strengths In review of the Information Technology systems that are already in place appear to be strong. While
“Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable. Looked at another way, analytics enable firms to understand how poorly they can treat individual or groups of customers before those people stop doing business with them. Unless you are in the top echelon of customers -- those with the highest lifetime value, say--you may pay higher prices, get fewer special offers, or receive less service than other consumers.” (Davenport, et al, 2007) Another concern that may arise as a result of Kudler Fine Foods frequent shopper program is the tendency for retailers to ignore the
Integrated Marketing Communications Plan An integrated marketing communications plan is useful for Kudler Foods because it will provide the company with a cost-effective way to address the needs of consumers and reduce the price of marketing. This plan provides a Kudler with a newly refined marketing plan that will help during the implementation of the before mentioned plan to suit the needs and wants of the current/future consumers. To develop an effective integrated marketing communications plan, I will define the strengths and weaknesses of the company based on the results of the existing consumer research and make suggestions on marketing strategies/tactics that will assist in improving the before-mentioned weaknesses. I
Equipment and Effect Kudler fine foods is looking to revamp their marketing campaign in stores by featuring employees and showcasing their fresh products in store displays. The dilemma they are facing with this task is deciding whether it would be beneficial to outsource the photography or do the photography in house. The purpose of this analysis will analyze the equipment requirements and costs incurred, plus the effect of in-house photography on day to day operations. Kudler Foods-In house equipment and associated costs If Kudler decides to bring the photography in-house for their project, they will have to consider the cost of setting up an operation there. First, they will need to consider construction of an area with professional lighting that can be used for the in-house photography; a studio area.
First, consider whether or not the data collected will pose legal ramifications for Kudler. Are we as an organization going to implement security controls to protect the consumer’s credit information, such as, credit card numbers, customer name and billing address? Are we going to utilize the purchase cycle data to analyze the habits of our consumers to market more products? Are we going to sell any of this information to marketing companies to help us to conduct ad campaigns for Kudler Fine Foods? Second, how do we deal with the ethical challenges that come with a Frequent Shopper Program, such as, Kickbacks?