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Brown Bag Case Analysis

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Case Analysis: Brown Bag

Prepared For
Sheikh Morshed Jahan
Course instructor
Business Strategy

Prepared By
Tabassum Jahan | RH 59 |
Nabil Adnan | ZR 61 |
Bhaskar Kumar Dey | ZR 76 |
Rakin Bin Ishaque | ZR 81 |
Radiyah M. Salim | RH 92 |
BBA 18th Batch

Institute of Business Administration
University of Dhaka

Date of Submission: January 3, 2014
1.0 Introduction 1
2.0 Core concern 1
3.0 Concerned person 3
4.0 Support issues 3
5.0 Problems, symptoms of problems, causes of problems 5
6.0 Understand the decision context 6
6.1 Firm Domain 6
6.1.1 Capability analysis 6
6.1.2 Strengths and Weaknesses 7
6.1.3 Firm level Opportunities 7
6.2 Industry domain 8
6.2.1 Threats 8
6.3 Outer environment 8
6.3.1 PESTEL Analysis 8
7.0 Alternative courses of action 9
8.0 Decision criteria 12
8.1 Capital 12
8.2 Workforce 13
8.3 market 13
8.4 development 14
9.0 Best Course of Action 14
10.0 Risks 15
11.0 Implementation Plan 16
11.1 Strategic road map and Resource Planning 16
11.2 Addressing the Risks 17

1.0 Introduction
Brown Bag was established in 1994 by Cathal Gaffney and Darragh O'Connell, who set up the company on a shoe-string budget and produce their first series using hand-painted acetate cells shot on 35mm film. In 1997, with a staff of 7, Brown Bag Films move to a new premises in Dublin city centre and establish the Ireland's first digital ink-and-paint workstation. In 2002 Brown Bag Films was nominated for its first Oscar, Give Up Yer Aul Sins, directed by Cathal and produced by Darragh and the company grew to a staff of 22.
This case study charts the development of an Irish animation company from small, unambitious beginnings to becoming an award-winning, globally recognized company with a growing list of international clients. It describes how the enterprise emerged at a time of demographic and cultural change in Ireland, and how the...

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