Brown Bag Case Analysis

3540 WordsJan 16, 201415 Pages
------------------------------------------------- Case Analysis: Brown Bag Prepared For Sheikh Morshed Jahan Course instructor Business Strategy Prepared By Tabassum Jahan | RH 59 | Nabil Adnan | ZR 61 | Bhaskar Kumar Dey | ZR 76 | Rakin Bin Ishaque | ZR 81 | Radiyah M. Salim | RH 92 | BBA 18th Batch Institute of Business Administration University of Dhaka Date of Submission: January 3, 2014 Contents 1.0 Introduction 1 2.0 Core concern 1 3.0 Concerned person 3 4.0 Support issues 3 5.0 Problems, symptoms of problems, causes of problems 5 6.0 Understand the decision context 6 6.1 Firm Domain 6 6.1.1 Capability analysis 6 6.1.2 Strengths and Weaknesses 7 6.1.3 Firm level Opportunities 7 6.2 Industry domain 8 6.2.1 Threats 8 6.3 Outer environment 8 6.3.1 PESTEL Analysis 8 7.0 Alternative courses of action 9 8.0 Decision criteria 12 8.1 Capital 12 8.2 Workforce 13 8.3 market 13 8.4 development 14 9.0 Best Course of Action 14 10.0 Risks 15 11.0 Implementation Plan 16 11.1 Strategic road map and Resource Planning 16 11.2 Addressing the Risks 17 1.0 Introduction Brown Bag was established in 1994 by Cathal Gaffney and Darragh O'Connell, who set up the company on a shoe-string budget and produce their first series using hand-painted acetate cells shot on 35mm film. In 1997, with a staff of 7, Brown Bag Films move to a new premises in Dublin city centre and establish the Ireland's first digital ink-and-paint workstation. In 2002 Brown Bag Films was nominated for its first Oscar, Give Up Yer Aul Sins, directed by Cathal and produced by Darragh and the company grew to a staff of 22. This case study charts the development of an Irish animation company from small, unambitious beginnings to becoming an award-winning, globally recognized company with a growing list of international clients. It

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