Implementing the loyalty program and creating a database with our customers would allow us to be competitive with other cafes and coffee shops. Supplier power, the second of the Five Forces Model, is also high for the Broadway Café as there is no competition in the area and has not been since the café opened in 1952. With talk of a new, popular café opening up in the area, our supplier power will decrease so we have to come up with ideas, such as a coffee or tea of the month, to keep our customers coming back to the café. In
Adding an e-business will also allow better interaction with suppliers on the global market as well. Overall, the e-business will provide a twenty four hour order and support site that runs with a low cost of overhead and reaches an unlimited market that only the internet can provide. Broadway Café Project Focus What Type of e-business would you deploy at The Broadway Café? In order to make the café more competitive, since business is steadily declining, the idea of implementing an e-business is a great idea. This would allow for non-perishable products such as coffee to be sold on a global market.
However, the documentary stated that the FDA does not conduct even ¼ as many food inspections as they used to in the 1970’s. Also, in 1998 the USDA introduced microbial testing, but even after some companies repeatedly failed testing, the USDA had no power to shut down these companies. One of the biggest problems is that our regulatory companies are now being controlled by the people who were either lobbyist for these food industries or were running them. We should be entitled to know about our food but have been so far removed and assume that everything we buy at the grocery store is healthy since it isn’t fast food. In reality though, there are only a handful of companies that control all the food in a supermarket or fast food restaurant.
When one needs to get an energy boost, they will usually turn to coffee. In past years, coffee was a slow product to make unless one wanted to pay for a premade cup brewed at a store. According to The Keurig Story (2012), since 1998, Keurig has changed the market by offering an at home single cup coffee maker with speed and efficiency that the consumer market demands. Product Description Single cup coffee brewing systems are the leading technology in the coffee industry today. Keurig, Inc. is among the top producer of the single cup coffee brewing systems.
Mr. Jackson has lived in High Point for about 39 years. Mr. Jackson gave us a lot of information regarding the community. He stated, “This is a quiet neighborhood and I feel safe because I have a security system. There is an independent grocery store within the community (the store was caught with food stamp fraud so it doesn’t accept food stamps for groceries any more)”. The hospital High Point Regional is located three and a half miles from this residential location.
It is recommended to take in a cup and a half of fruit a day and I only took in 0.3 cups. I took in only 9% of the recommended dairy, which doesn’t surprise me again because I don’t like milk and cheese isn’t my favorite either. I should have taken in about 3 cups per day of diary and only actual took in 0.3 cups. However, I took in over 60% of my
Plus, our bare-bones operation keeps costs low, so the prices remain low and your savings enormous.” 2. Most of the items on Costco’s website are available only through Costco. Costco should not expand its online product selection to include more commonly available products because Costco on line store model should reflect their Stores. Costco carry only about 4000 products which is a smaller fraction to the 100,000 thousand items other warehouse clubs carry. Costco aim is to be a cut above by offering many unique or unusual items.
The reason why Costco decided to focus on small business owners is that they realized that these people are often some of the wealthiest people in their communities: they have successful businesses, they want to buy good stuff, but they don’t want to spend a lot of money. Of course, not every Costco shopper is an entrepreneur, but this customer base has remained the focus of the Costco marketing effort. Even the Costco members’ magazine includes many articles offering small business advice. 2) Deliver bigger value, not just lower prices: Costco doesn’t just offer low prices, it offers exceptional bargains on elegant, sophisticated products that people really want to buy. Costco is not just a mass market retailer; instead they’re a curator of high-value offerings, priced at a discount.
While this sounds like a great basis for a government, it would ultimately lead to a lot of their problems. Once everyone decided to demand equal wages, for unequal work, the framework was destined to collapse on itself. Other than this very basic blueprint of a republican government, there was no other real governing body of Brook Farm. While Ripley and his counterparts founding it and were in charge, they by no means sponsored totalitarianism or tyranny, nor did they run any sort of dictatorship. Everyone was free to come and go as they pleased, and most partakers did not even live on the acreage owned by the community.
Bargaining power : Customers have low bargaining power since they typically can't bargain for the price of their coffee. Customers also have more options due to the large variety of products offered by number of competitors Switching cost : Based upon the low switching cost, buyers are extremely powerful in this situation. There are several coffee shops/cafes in our area, all offering similar products to customers. Discount reusable thermos and/or mug : By giving a discount to those who bring in their reusable thermos and/or mug into the store (aim to be as eco-friendly as possible) Complimentary products and services: These range from merchandise sold at our cafe to different types of good that are offered • Mugs/thermos with our logo • Paper Cups • Coffee beans/Coffee grounds • Sugar • Cream Loyalty program : The café rewards customers based on their spending.This is aimed at attracting and maintaining customers at Broadway Cafe. Through this program we will develop a competitive advantage by implementing an IT solution specializing in customer relationship management as well as other databases and interfaces that ultimately increase efficiencies, while optimizing operations Loyalty programs reduce