Briefly, Identify Your Organisation’s Strategic Position and Its Business Model

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Porter (1980) argued about the 3 fundamental strategic options available for companies that are looking for achievement of competitive advantage; they are Cost Leadership, Differentiation and Focus. This is explained in Porter's Generic Strategies (Porter, 1985) Samsung comes under the category of Cost Leadership strategy as it augments profits by dropping costs, while charging low prices in the industry. Cost Leadership can be considered as one of the core competencies of Samsung. Apart from the cost leadership, Differentiation strategy also appropriate to Samsung as the company in continuously involved in inventing the technologies. So, Samsung’s strategy is a combination of both cost leadership and differentiation strategy. Bowman’s Strategic Clock (1997) is the other method used regularly to evaluate strategic options. It sees at professed additional value by the customer in opposition to price. Based on this Samsung’s strategy can be explained to be mostly ‘Hybrid’. This refers to a strategy which is low cost to the consumer but still differentiated. Samsung’s new 3D and Interactive TV Samsung, an industry leader for flat-screen TVs, will begin promoting its 3DTVs on 21 March in the US, before rolling out the activity globally in April. Mintzberg et al (2005) stated the Competitive advantage of an organization is usually recognized as the management’s capability to set the company’s assets adjacent to some external context. This can be termed as (Porter, 2004) external environment for a specific company. This external environment sets the means of survival for any company (Johnson et al, 2008:54). So, it is vital for the companies to understand this environment. This paper will look at the macro environment of Samsung using PESTEL analysis, then the Industrial environment where it operates, and finally at Competitors mainly utilizing Porter’s five forces

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