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Breathe Right Strips Essay

  • Submitted by: deediva27295
  • on July 1, 2012
  • Category: Miscellaneous
  • Length: 328 words

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Below is an essay on "Breathe Right Strips" from Anti Essays, your source for research papers, essays, and term paper examples.

Breathe Right Strips
CNS introduced Breathe Right Strips in the USA and other countries started inquiring about the product. This is when CNS decided to introduce their product in the global market .CNS   has several advantages introducing the Breathe Right Strips globally ,people worldwide   suffer from nasal congestion and snoring. Consumers worldwide can benefit from the strips. Health care cost are steadily increasing worldwide and over the counter products sales are increasing. There is an increase in consumers selecting drug free self   care products. As with most global products there are some disadvantages when entering a global market. Companies must consider the placement of products; a lot of products in some countries are placed behind the counter and are not visible to consumers. Universal codes can take several months to be reviewed by government slowing up the introduction of the product into the market place , and packaging designs   must attract consumers in the selected country, these changes and processes are long and costly. CNS uses a three stage process to enter new global markets. This three stage process is beneficial to CNS each criteria is researched, reviewed, and evaluated to minimize the risk, by allowing adjustments when needed. CNS uses specific criteria in the stage process this allows the company to compare data and determine if certain expectations are being met. Based on CNS criteria, countries with a high sales of over the counter products, and access to local partners should have the highest priority for the Breathe Right Strips. I would target athletes as an single segment of potential Breathe Right users, athletes can benefit from the product through vigorous workouts, and   sporting activities ,and also gain more publicity for the product. CNS should emphasize promotion, consumers need to know the benefits of the product and partner with a local partner that can bring awareness to the product, this will be important to the...

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