Branding Stratergy Essay

9395 WordsFeb 15, 201238 Pages
Can You Briefly Analyse The Branding Strategy Adopted By Cellular Operators? For network service operators: Best network Compitative call charges Avalaibility of recharge cards Compitative talk time offers Introdusing SMS offers Voice message availibilty Compitative roaming charges Best customer care servece For cellphone firms Competitive cellphone models Best batter back up Best supporting software technology Availability Service centers availability COMPANY PROFILE OF BHARTI AIRTEL Vision"As we spread wings to expand our capabilities and explore new horizons, the fundamental focus remains unchanged: seek out thebest technology in the world and put it at the service of our ultimate user: our customer."These are the premise on which Bharti Enterprises has based itsentire plan of action. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. Established in 1985, Bharti has been a pioneering force in the telecom sector. With many firsts and innovations to its credit,ranging from being the first mobile service in Delhi, first private basic telephone service provider in the country, first Indian company to provide comprehensive telecom services outside India in Seychelles and first private sector service provider to launch National Long Distance Services in India. Bharti had approximately3.21 million total customers – nearly 2.88 million mobile and334,000 fixed line customers. Its services sector businesses include mobile operations in Andhra Pradesh, Chennai, Delhi, Gujarat, Haryana, Himachal Pradesh,Karnataka, Kerala, Kolkata, Madhya Pradesh circle, Maharashtra circle, Mumbai, Punjab, Tamil Nadu and Uttar Pradesh (West) circle. In addition, it also has a fixed-line operations in the states of Madhya Pradesh and Chattisgarh, Haryana, Delhi,

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