Branding Places Essay

1744 WordsMay 18, 20117 Pages
D1.6 Branded Place - Manchester Andrew Keating Manchester is considered to be the world’s first industrial city and it played an integral part in the Industrial Revolution, it was dubbed “Cottonopolis” due to the sheer amount of cotton and textiles that were produced in Manchester during the 19th Century. Due to Manchester’s notoriety as the centre of the cotton-producing world, Manchester’s identity was that of a huge industrial city full of huge brick mills. To this day, many of the mills still stand in Manchester and the city is still renowned for its industrial image, yet many of the old cotton mills from the Industrial Revolution have been converted into apartment blocks and massive shops, as like in many other cities, major corporations have set up their shops and Manchester has become a branded place. However, Manchester’s modern day image is down to these corporations and architects (and also an IRA-planted bomb!) Over the years, Manchester has not been redeveloped through a process called “masterplanning” and has instead been regenerated and modernised over long periods of time and this is something which makes Manchester what it is today, it is a city which does have vastly modern and contemporary areas which have only recently been redeveloped, however lots of buildings around the city will never have had their exterior redesigned, so whilst their interiors may be up-to-date and modern, their exterior image still gives Manchester a somewhat dated feel, but in a totally positive way. The process of masterplanning tends to make cities that have been redeveloped in this particular way feel yes, completely contemporary and almost trendy, yet these places that have been knocked to the ground and built again from scratch, and so any history is lost during the redevelopment. The branding of place is widely regarded to occur when cities are

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