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Branding of Telenor Easy Paisa Essay

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Below is an essay on "Branding of Telenor Easy Paisa" from Anti Essays, your source for research papers, essays, and term paper examples.

MARKETING STRATEGY

A CASE STUDY ON
BRANDING STRATGEY OF EASYPAISA


Submitted By:

Mohammad Badar Siddiqi
Shahid Iqbal
Atif Hussain
Ammar Akram Qureshi
Fahad Ahmad
Afaq Ahmed
Fahad Salahuddin

Submitted To:

Mr. Najeeb Agrawala

Date of submission:
05-01-2012

TABLE OF CONTENTS

Executive Summary3
Situation Analysis4
About the Brand Easypaisa5
About Telenor Pakistan5
About Tameer Bank Pakistan6
Branding Theory With Reference to EASYPAISA 7
Branding of Easypaisa13 Financial Services13
Mobile Banking14
Branding Activities15
Brand Value Evaluation15
SWOT Analysis15
Competitive SWOT Analysis (vs. UBL OMNI)16
Challenges17
Recommendations18
Conclusion18
Glossary19
References19

EXECUTIVE SUMMARY

SITUTATION ANALYSIS

“It was so hard few years back to pay our bills and take out cash from our bank account without getting toiled out. But thanks to EASYPAISA, all this is just a matter of moving my fingers and thumb on my cell phone”, says a customer at a Telenor’s franchise.

The unique brand in Easypaisa, as they say “Badlay zindagi asani se” or changing lives with ease, has actually made a lot of difference in people’s lives who want to make money transaction of any sort. And it’s not just those people who own a bank account; it’s also the ones who haven’t visited any bank in their entire life.

In this study, we will touch upon the concept of branding, see some best practices and then look at the branding strategy employed by Easypaisa, the challenges they faced, which turned out to be opportunities during different phases of the process and the way forward in making the brand much more successful than it is today.

COMPANY ANALYSIS

ABOUT THE BRAND EASYPAISA

Welcome to the world of convenience!! Easypaisa, the largest branchless banking service in Pakistan offers the most convenient access to financial services for all Pakistanis! Whether you have a mobile phone or not, Easypaisa offers services that...

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"Branding of Telenor Easy Paisa". Anti Essays. 22 Apr. 2019

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APA Citation

Branding of Telenor Easy Paisa. Anti Essays. Retrieved April 22, 2019, from the World Wide Web: https://www.antiessays.com/free-essays/Branding-Of-Telenor-Easy-Paisa-381922.html