Branding Hero Honda

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Branding Hero Honda About and brand history  Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan  Hero Honda Motor Ltd. is the world’s largest manufacturer of two-wheeler, based in India  3 Million vehicles sold yearly  Exports to Africa, Latin America, East Europe and SouthEast Asia  Strengthened their network in rural areas, sales, servicing and spare part outlets in small towns and villages across India LOGO was unchanged since its inception LOGO and TAGLINES HERO HONDA • Tagline was ‘Dhak Dhak Go’ • The red and black colors are carried over from the previous corporate and are still continued HERO MOTOCORP • New tagline ‘Hum Main Hai Hero’ which just means ‘There is a Hero in Every one of us’. • The new logo stands for the new face of India – that youthful energy and ‘can do’ spirit’. Factors affecting 2W sales in India  Increase in credit and financing for auto vehicles  Increase in consumer's salary - Due to opportunities offered by multinationals the disposable incomes of salaried individuals have increase manifold  Constant petrol prices - Today, the government of India has been working on reducing subsidies on kerosene and diesel which will keep petrol prices at more or less the same level  Delay in initiation of Mass Transport System Probably a future threat to the two-wheeler market, the implementation of the mass transport system has been delayed Products & Categories 1985 1989 1991 1994 1997 1999 2001 2002 2003 2003 2004 2005 2005 2007 2007 2008 2009 2010 2011 2012 CD 100 Sleek CD 100 SS Splendor Street CBZ Passion and Hero Honda Joy Dawn CD Dawn Splendor plus, Passion Plus & Karizma Ambition 135 & CBZ Super Splendor, CD Deluxe, Glamour Achiever Splendor NXG, Passion Plus Hunk CBZ Xtreme Karizma ZMR Splendor Pro 1st Off Road Bike Hero "Impulse" Maestro & Ignitor Economic •

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