Branding Essay

566 WordsDec 30, 20133 Pages
|Introduction | |Case: Black & Decker |Reading | | | | |Holt (2002), Brands and Branding, Harvard | | | | |Business School Note | | | | |Rust, Zeithaml and Lemon (2004), | | | | |Customer-Centered Brand Management, Harvard | | | | |Business Review | | | | | | | | | |Optional Reading | | | | |Neumeier

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