Brand Wise Offers in the Market Reference Essay

281 WordsJun 25, 20152 Pages
Current Needs The company has overcome the initial hurdles and has formed a base from where we will be growing at a rapid pace. We are looking at raising funds ($125,000) for expanding into other cities, upgrading technology and hiring talent which will take the company to the next level. We are also looking for enthusiastic people to join at a senior level to help us in our mission. Project Objectives To implement business development activities and launch Urbanrestro.com in Hyderabad Objectives 1. Assist CEO in expansion strategies 2. Develop business in Hyderabad and launch company operations 3. Recruit management trainees for sales association 4. Discuss commissions and pricing for Urbanrestro.com customers 5. Provide consultation to the merchants to enhance market visibility and penetration Deliverables 1. Association with merchants by forming MOU with restaurateurs, hoteliers and hospitality companies 2. Form a sales team in Hyderabad and train them for sales execution 3. Create online pages for the merchants with the help of IT team 4. Establish business operations in Hyderabad Scope Methodology Analysis Analysis of data collected Important Observations Recruitment and Training Business visits to potential merchants The “Go To Market” Strategy Who to sell What to sell How to sell Merchant research results of Hyderabad Age group of respondents The preferred chains Number of chains patronized Frequency of visits for a meal Number of occasions celebrated annually Most sought after factors to patronize a chain Challenges and Limitations Conclusions Inference and Proposals Further work Learning Appendix Weekly Reports Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Price comparisons of brands Brand wise offers in the market

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