SPC 205-WOC 03/07/2015 Speech Outline- Informative “The History Bayerische Motoren Werke (BMW)” Specific Purpose: To inform the audience about BMW history. Central Idea: BMW leading in technology and engaging aesthetics of BMW concept vehicles. Combination of innovative technology and pioneering design. INTRODUCTION I. BMW history stretches out almost a century; it’s important to know some, or at least the beginning of which how their brand came to be. BMW originated with three other manufacturing companies.
a) Customer complaints b) Effective reach c) Share of shelf d) Trial rate 3. Creative strategies refer to the ________. a) amount of creative content in a communications message b) degree of innovation involved in the marketing of a product c) way marketers translate their messages into a specific communication d) novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors.
Monozukuri, in Japanese, translates to something along the lines of the creation of products. The true meaning behind the word is more conceptual. Monozukuri means to produce excellent products and to have the ability to constantly improve a production system and process. This is the driving force behind one of the world’s most successful companies, Toyota Motor Corporation. The principles of monozukuri along with kaizen, meaning a change for the better, have driven Toyota to become one of the leading automobile manufacturers in the industry.
It’s a brand produced by an American corporation of General Motors. General Motors sells cars worldwide and offers a variety of cars, that range from compact car, sport utility, to sports cars. The 2014 Chevy Camaro Z/28 is one of the greatest sports car in the world. The Chevy Camaro
Along with your research, shop around and do some comparing against other vehicles that you may possible want to buy, or compare prices between the manufacturer’s suggested retail price and the dealer’s price. Be sure to shop around on the market as well as online comparing prices between dealers as well to be sure you are getting the best deal possible. Here is an example of what vehicles I had in mind and what I used to compare what was a better chose for me: Vehicle Choses With Prices | Vehicle Type | MSRP | Dealer’s Price | 2012 BMW 535i Sedan | $52,500 | $46,570 | 2012 Mercedes C63 AMG | $58,930 | $53,037 | 2012 Mercedes C350 Sport | $40,575 | $36,517 | Once you have narrowed your chose down to the exact vehicle that you want and need, it is then time to pay a visit to the dealer. Be sure to test drive the vehicle before you make a final decision to be sure this is the perfect fit for you. After
In this ad Triumph uses that reasoning by telling you about the specifics about the bike like, “67hp, precise handling, oceans of mid-range torque, dime-stop breaks.” Triumph knows that motorcycle enthusiast hone in on power, precision, and safety before buying their bikes. They also know that by giving you the facts and details about their product, and some negative ones about their competitors, that it will pull you in. Next we will talk about the ethos involved in this ad. Ethos is appeal based on the character and reputation of the company. As for the Triumph’s reputation, it is well earned.
You might even get a little bit of information about cars in this speech. Nissans are made in Nishi-ku, Yokohama, Japan. The first Nissan made was the Aikawa in 1934. Nissans have been really popular over the years with the well known sports cars that have been produced. The first car of the Z line was the 1969 Fairlady Z, also known as a Datsun 240z in the states.
Comparison Consumers who are in the market looking to purchase a high performance car have many qualities to consider. The performance, interior, and price are the over-all essentials when comparing cars like the Ferrari 458 Italia to the Jaguar XKR-S. They both share many similarities such as being in the same insurance group, and both approximately have the same miles per gallon, engine, and drive shaft. But the Jaguar will give you all that and some more for a whole lot less. Jaguar calls the XKR-S the companies “most responsive, powerful, agile, and driver-focused production car.” It’s also the quickest ever made.
We can extrapolate this idea to advertising. In a good advertisement people recognize their hidden desire. Therefore instead of denying the desire they may buy the product. One particular advertisement that can be used to explain Freud’s theory is an advertisement from BMW, a German automobile, motorcycle and engine manufacturing company founded in 1916[4]. The target market of BMW is the upper middle class - around the age of 40-60.
Adaptable - สามารถปรับปรุงเปลี่ยนแปลงได้เข้ากับยุคสมัย ตัวอย่าง - Microsoft, Apple 6. Protectible - ไม่เป็นชื่อทั่วไป ไม่ซ้ำกับชาวบ้าน ตัวอย่าง - Louis Vutton, Mercedes-Benz Developing Brand