The answer9s0 to those questions maybe fairly complex and difficult too. However generally speaking, in the era that we live in, the increased demand for success, better output/quality and common direction to achieve goals/aims
Cohen O. Sims | Case Analysis of Land’s End | Is IT competitive advantage sustainability | Sims, Cohen - PWE 4/11/2014 | Table of Contents Brief summary of case A competitive advantage rarely yields any added value that can be sustains over time. Maintaining competitive advantages in today’s business environment are not a simple task. For any company to maintain a competitive advantage, the company must develop the advantage such that it is “rare, costly to imitate, not substitutable, and nontransferable” (Snyman, J.H.,2006). Land’s End association with Archetype Solutions provides the retailer with an advantage in technology, production and an added avenue for sales. Companies such as Land’s End face the challenges of maintaining competitive advantage.
Firms that own or have assured sources of supply have an important advantage, especially in times of short supply but Big firms on the otherhand often control their own sources of supply. control of good locations can often and sometimes frequently be important resources in reaching some target
Your goal for the Hubspot case is to recommend how Hubspot should go about moving from a mass marketing strategy to a more targeted one. First, see if you can put together a marketing funnel for Hubspot based on the data in Exhibit 1 in the case. What’s the conversion rate for each node in their marketing funnel? What does this funnel suggest about the relative effectiveness of inbound vs. outbound marketing? Should Hubspot add more outbound marketing despite their philosophical concerns?
What have you learned from this case study that you would be able to apply in an organization where you have previously worked or currently work? The influence of the Internet and e-commerce on the economy in general, and business practice in particular, has been tremendous. Changes are happening rapidly. For instance, the direct-business model employed by industry giants such as Dell Inc. and Amazon.com enables customers to order products over the Internet and thus allows companies to sell their products without relying on third-party distributors. Similarly, many companies reported that business-to-business e-commerce provides convenience and cost reduction.
2. What are the critical factors for success in this industry? Some company use the phrase "key success factors" to refer to those competitive factors that are most important to the industry in question. Some company prefer to get at the same issues by asking: “What makes the difference between success and failure in this business?” Unfortunately, this type of assessment often becomes a simple exercise in developing lists. Key success factors are those few critical or strategic factors that mean the difference between success and failure.
What creative tactics would you recommend for Google advertising? Explain your answer. 2) Discuss the notion of the ‘global brand’ and the potential strategies available to achieve it. Also evaluate the advantages and disadvantages of a globalised approach. 3) “Although advertising can be, and is, used in a variety of different ways, its primary contribution is in helping to build and sustain brands for commercial benefit.” John Bartle (1997).
Branding does not come cheap. Established firms in the industry have the financial power to market their products to the various kinds of consumers whereas potential new entrants may not have this strength to gain a reach to the consumer in terms of branding. An example would be Nike, who advertises its brand through expensive endorsement deals possibly in the view of striving to be the industry leader. These kind of branding poses as high threats to new firms intending make an entry into this industry. 2.2
There are significant gains to be made in emerging markets as they are not saturated and first mover advantages are significant. The second source of P&G’s success is its internal strengths. The company’s internal strengths include innovation, branding, go-to-market and its scale of operations. These internal strengths give P&G a competitive edge over its competitors. The company’s ability to innovate for instance enables it to have a differentiated product and charge a small premium prices for its products.
Justify your answer with reference to Novartis, Google and/or other organisations that you know (40 marks) Diversification can be defined as the practice under which a firm enters an industry or market different from its core business. This shows relevance in regard to a company’s corporate strategy, as it is the change in the company’s direction of business. The company is wishing to diversify their methods whether that is the product, market or service. A business strategy is the means by which it sets out to achieve its objectives, it can be described as a long-term business planning. The definition would describe growth as the process of improving measures of an enterprise’s success.