P5 What is positioning? Positioning is very important that the business develop a specific marketing mix so that they can influence the potentials of the customers. This is something that will help the business to design they own brands in their own imagination so that it will meet the customer’s needs. It is very important that the business understand the customers point a view about their products so that they can improve on the products. For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling.
“Competitive Intelligence is the ethical gathering and analysis of competitor and market information from open sources. This analysis is used by organizations to make better strategic decisions.” (Cipher, 2012). Competitive intelligence and analysis is important because it provides a method that Kudler Fine Foods can use to assess and evaluate the marketing tactics that are successful for their competitors. By employing competitive intelligence Kudler Fine Foods can gather information concerning their competitors marketing strategies and then use that information for their own advantage by incorporating certain strategies that will fit into their marketing plan. Competitive intelligence will also allow Kudler Fine Foods to gain knowledge concerning certain trends, such as legal, environmental, industry, international, regulatory, and economic, which they can use to further develop successful marketing strategies and
In this assignment I will be describing and comparing marketing techniques used to market products in two organisations, Walkers and Costa Coffee, I will then evaluate the effectiveness of these techniques. Marketing is the management process through which goods and services move from concept to the customer or the development and implementation of a promotional strategy. A number of different marketing strategies can be used to promote a product or service to consumers. Branding Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Chocoberry Marketing Strategy (Distribution Strategy Recommendations) Success of consumer products is widely derived from the marketing strategy being employed by the marketing team of the company who produces and distributes it. The area of distribution or placement of the product/s is one of the innate elements of the four P’s of marketing that must not be taken for granted by the marketing planners. Especially on products like the Chocoberry because it significantly helps the marketing effective and productive due to the fact that it creates networks of distributions or distribution channels that would make the said products exposed and accessible to the target market segments. As marketing consultant, I will suggest that the marketing team would first identify the target market segments, quantify their numbers according to the particular geographical area where they belong, the areas on which they usually congregate in massive numbers and identifying the prospective locations and distributing partners. One must take note that chocolate product like Chocoberry has a very wide market due to the fact that almost any kind of consumers eat chocolate.
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. Customizing options are extremely important to existing and potential consumers. For Thorr’s optimal marketing, they would also include lifestyle image, service offerings, quality engineering, and price.
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
The Marketing Philosophy: can be seen as a compliment to the production philosophy. The marketer offers a good service which is better than the competition in terms of value for money in order to deliver customer satisfaction and meet their expectations.
Further investigation is necessary for defining the complete steps for creating and revitalize the brand Vidal Sassoon. This research is useful, as a prior step in creating a different marketing strategy that will help the brand Vidal Sassoon to become a strong competitor in the hair care products, among its competitors such as Remington, BaByliss or OBH Nordica. Introduction Vidal Sassoon is an iconic figure of British hairdressing. He is credited with transforming the profession of hair styling to a fashion leader, elevating the status of the professional hairdresser from a service provider to respected artist. Sassoon made his initial mark in London during the
-The place- Access to target market, channel structure, channel management, retailer image, logistics. -The price- costs, profitability, value for money, competitiveness, incentives. Once the 4Ps have been looked at when creating a product the way the company then promotes that product will vary between at-least 6 ingredients. The promotional mix – is how a business attempts to communicate with various target audiences and is key element in the overall marketing mix. It consists of main elements which are; Advertising- advertising is a paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor’ advertising is the method used by a wide variety of organisations to -communicate a message to a selected audience - persuade people to buy a product or service - highlight specific features or qualities inherent within the product or service .