SONY FACTS ABOUT THE GROUP INFORMATION TECHNOLOGY AND ELECTRONIC EQUIPMENT WORLD LEADING In 1946, Masaru Ibuka and Akio Morita together to form a small group of passionate and enthusiastic with a desire to build up a "Tokyo Tsushin Kenkyujo" (Totsuko) - "Tokyo Telecommunications Research Institute" - What has now become a global corporation worth billions of dollars. initial goal of the company is designing and creating pioneering products to serve human needs. From the initial efforts by creating
Email: deepakshastri.isms@gmail.com Date: 13th Oct. 2011 EXECUTIVE SUMMARY Table of Contents Sl. No Particulars Page No 1 --- 2 --- 3 --- 4 --- 5 --- 6 7 8 9 10 COMPANY INTRODUCTION Apple Inc. is a brand focusing on consumer electronics and software based in America. Steve Jobs, Steve Wozniak, and Ronald Wayne established it on April 1, 1976 in California. The organization produces and markets different variety of products like portable music players
4. Conclusion …………………………………………. 7 Introduction: Marketing is nothing but business activity and it is relevant to all types of businesses such as private, public and not for profit organization. It is also about establishment and maintenance of brand along with identification and fulfillment of customers’ needs. According to Kotler we required creative strategies and plans for marketing. To create creative strategies and plan we must collect information about current market in that we must able
Sony Corporation (Sony) is a Japanese electronic products manufacturing company. Sony Corporation is the parent company of all Sony Group companies. Sony is engaged in designing, developing, manufacturing, and selling audio and video products, information and communication products, televisions, semiconductors, and host of other electronic components. The company operates in five reportable segments namely Electronics, Games, Pictures (film and TV), Financial Services and Others. The company has
Nintendo The meaning of the name “Nintendo” is “Leave luck to heaven” in Japanese. The story of this brand is just like its name. Whatever the success or failure periods, the attitude and effort of Nintendo paid are worth to respect. Nintendo, the global leading giant of video game brand, own a legendary developing story. The successful game brought happy and fun to people all over the world; the brave and heavy failure also made people remember. Maybe Nintendo today is not so glorious as its
|Strong brand (grown by 32% to $83.2b) voted 3rd most valuable brand in the world; | |Revenue is steady and above industry average – a key competitive advantage |leveraged to provide competitive advantage | | |Customer loyalty to brand (strong value proposition)
SCHOOL OF BUSINESS BUSINESS RESEARCH METHOD GROUP REPORT Research project title: STUDYING DETERMINANTS OF CUSTOMER-‐BASED BRAND EQUITY IN MOBILE INDUSTRY AMONG STUDENTS IN VIETNAM: A Case Study of Samsung Mobile Group members: Student Number 1. BAIU09038 2. BAIU09033 3.
of electronic components, the largest exporter in Greater China. Foxconn has been involved in some controversy, mainly how to manage employees in China; it is the largest private employer in the world. Fair Labor Association in 2012, Apple hired to audit the working conditions at Foxconn. Apple and Foxconn working conditions In the past decade, Apple has become one of the worlds most powerful, richest and most successful companies in the master part of the global manufacturing. Dozens of Apple and
Marketing assignment Mr. Dennis Sirandi Task 1 Done by unknown Table of contents Marketing process……………………………………………………………………………..3 Integrated marketing………………………………………………………………………3 SWOT analysis………………………………………………………………………………3-4 Marketing Audit………………………………………………………………………….4-5 Business orientation…………………………………………………………………………6-9 The micro environment…………………………………………………………………….10 The macro environment………………………………………………………………11 Market segmentation……………………………………………………………………11-13 Target markets……………………………………………………………………………
involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government. Apple markets Apple’s industries Person