Competitive Advantages of Honda Honda enjoys many advantages in the automotive market that make it the top choice for many buyers. Honda has been around long enough that these advantages have come to be expected from any of their brands. To Honda's credit, they continue to introduce cars that meet and exceed these expectations every year. Reliability Honda has a remarkable reputation of quality building practices and parts, and this is not undeserved. Honda automobiles are consistently ranked very high in terms of quality by Consumer Reports as well as a multitude of other independent consumer groups.
Global High-Tech Leader Samsung Electronics Executive Summary The distance of the most and least productive in the world remains wide and the competition has more demanding. In these situations, globalization is an efficient solution to many firms. Now many firms select their mission to be “globalization.” Samsung Electronics is one of the most apposite examples to demonstrate what the global firm and global manager are. Ever since it was founded in 1968, Samsung Electronics has emerged as a strong player in electronics industry. For the average sales, in 1970’s it was $0.5 billion dollars.
This will allow us to continue our research and development in some other rapidly advancing areas of technologies, services, and content to keep competitive against competitors. Senior management has been working non-stop with employees to turn Sony around and make the company profitable again. With the commitment of the employees and your support, the changes, decisions and execution will greatly improve operation and profitability for the first time in a few years. One of the major changes you will see is the ceasing of production on VAIO. Instead, Sony has changed gears and will now begin to concentrate on the production of smartphones and tablets.
It is widely believed that the Apple’s powerful brand name has very much contributed to intensified sales of its Macintosh computers. As is the trend in business, it is very costly to attract fresh customers than it is to cling to the existing ones. The recent unveiling of the iPad was groundbreaking. The company sold slightly over 3.27 million iPads, and it is approximated that sales may rise as high as 6 million in the final quarter (The Times of India, 2012). The company has managed unswerving OS (Mac OS) which is being acclaimed as free of virus.
The BCG matrix proved a great success and most of the big American companies took benefit and reviewed their business performance in light of its recommendations. But later it received lot of criticism and other models like business process re-engineering were used instead of BCG matrix. If we apply BCG matrix to Apple Inc. the most probable results will be like, Apple has quite a differentiated product line, and BCG matrix can prove a vital tool. As a whole, Apple has a very strong portfolio. The company sparkles with its Cash Cow product iTunes, Star products such as iPhones and iPods, and Question Mark products, such as Mac OS X’s and Mac software.
Akio Morita, the co-founder and former leader of Sony, is a remarkable leader whose success contributed not only to his company's growth, but to Japan's economic recovery as well . Through a strong vision and ongoing determination, he was able to inspire creativity and innovation among his employees. Coupling Japanese traditions with a more open minded US way of leading , he created his own unique style that pushed Sony from being a small radio repair shop to the global electronics entertainment giant it is today . Akio Morita’s global success was born out his own passion for a strong vision, which allowed him to formulate strategies in order to make it a reality. He wanted to change the world’s perception of products that were made in Japan, as in the 50s people associated the phrase “Made in Japan” with cheap poor quality items, toys, and imitations .
Apple is known for its loyal consumers who purchase its products for quality, regardless of price. Apple has ascended to a brand of distinction in the computer industry, which yielded a successful net income. In addition, the company’s stock price is the highest in the personal computer industry. Apple is financed mostly by its equity. In fact Apple does not have any debt, so investors would bear less risk by holding Apple’s stocks.
Not only do they sell these items the company sells high end computers to its customers. Apple markets its personal computers has the best computers on the market that feature top of the line features that other companies cannot match. 2. Describe the role of Apple stores as an important part of its marketing strategy? Apple’s retail stores are an important part of its marketing strategy because it has become the face of the company.
2.1 Competition from other brands During the long history of the Kodak Company, Kodak has overcome many threats to the survival of their business. Highly successful business that turned Kodak into one of the most recognizable name brands in the world was struggling for survival with the entrance of competitors in market. The Japanese company Fuji Corporation entered the market attained a high market share not only in Japan, but in the United States as well. Fuji and other Japanese companies were able to design paper used for printing film at much cheaper
In years to come Japan entered the world of electronics and here too it brought in a revolution. Japanese Keiretsu corporations such as Hitachi and Sony copied and produced quality electronic hardware which was facing high demand because of the growing global computer industry. Japan had the advantage of cheap labor, which enabled it to take on the American companies head on. By the late 1980s, Japan was one of the best destinations in the world. The Japanese people had one of the highest standards of life in the world and also had the world’s longest life