To achieve these strategic targets, P & G plans to achieve by improving and touching the lives of more consumers, in more parts of the globe. The company will also influence its core strengths in leadership to generate competitive advantages that are vital to winning in the consumer products industry. The driving forces of: brand-building, innovation, customer knowledge, and go-to-market capabilities will permit P & G to accomplish their targets. The company is motivating productivity in all aspects of the business through an arrangement of digitization, integration, and simplification. The company is also strengthening the quality, extent, and depth of leadership on all levels of the organization to make a more real-time, demand-driven and future-focused business (Procter & Gamble, 2011).
These forces encompass raw materials, instant capital, and people. Other factors PepsiCo faces are labor skills, socioeconomic opportunities, including uniqueness, and division in population, labor costs, gender, race, class, language barriers, trading arrangements, technology, and ambiguous rules (International Business, 2005). Response PepsiCo responds by defining core beliefs by making the utmost of diversity assets and aptitudes to aid corporate success. The organization takes abundant care to interlace diversity and presence into the culture to progress as a global, and multicultural organization adept at serving the world’s societies effectively ("Performance with Purpose" 2011).
In doing so, Stonyfield must undergo challenges and carefully evaluate the best approach when entering the global market. This section provides the pros and cons of two globalization strategies that Stonyfield farm may apply while moving toward its goal of becoming a global enterprise. One strategy that may be applicable to Stonyfield farm is strategic alliance. Gareth Jones, in Organizational Theory, Design and Change outlined four dimensions of strategic alliance: Long term contract, Networks, Minority Ownership and Joint Venture. Each of these dimensions uniquely describes how two organizations can join in a partnership for hopes of accomplishing new and profitable business opportunities.
Research Methodologies Paper July 16, 2012 MKT/450 Ted Framan Research Methodologies Given the nature and ever-growing complexity of today’s global market place, it is imperative that organizations are equipped with appropriate and effective market research in order to make the right marketing decisions. The importance of marketing research is immeasurable; it helps marketing managers make better judgments that take into account cross country differences and similarities. In addition, marketing research helps marketing managers gain support from the local subsidiaries for proposed marketing decisions (Keegan & Green, pp. 196-221, 2008). American company XYZ, Inc. has decided to market their top product, all-natural
M1 - Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims/objectives. Businesses may have several marketing aim and objectives which are met through the integration of marketing techniques e.g. promotion and the marketing mix. Companies like M&S operate on a global basis therefore their aims and objectives may differ for regions, however the main aim for each company would be to inform the market, increase demand and differentiate the product/service. Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide.
Marketing is an important process for all companies who want to reach their target market while meeting the needs of the customers. There are multiple aspects of the marketing process including understanding and implementation of the four P’s- product, price, place, and promotion. Implementing the four P’s in the right marketing mix allows a company to develop products that are different from the competition, which is important if a company wants to have the competitive advantage. This also allows a company to effectively position its brand and product in the market. To help with the positioning of a brand or product a company can use perceptual mapping.
Organizational Change Models: Short-Term and Long-Term Changes Technology has made the world far more connected. Global connectivity has created an environment where changes that occur in one part of the world or one business region can have immediate and far-flung repercussions across the globe. Organizations that are able to quickly adapt to changing environmental conditions are more likely to succeed. Organizations need to manage change to survive and to create a competitive advantage. Thus, most organizations continually plan and implement some type of change management strategy.
FedEx has supported several trade negotiations, including the World Trade Organization Trade Facilitation Agreement, the International Services Agreement, the Trans-Pacific Partnership and the Trans-Atlantic Trade and Investment Partnership. Each agreement was designed increased trade and investment to have new services and concepts to provide to new customers globally (About FedEx, 2015). There are differences in the similarities of moral and ethical principles as it may apply to the different cultures. All cultures are differences and acknowledge the diversity among cultures of various practices and beliefs. The ethical perspectives would be 1) duty to the organizations and to follow certain standards and rules and a duty to obey moral obligations, 2) Rights to one
Organizational design such as geographic division, marketing and products and services help develop the overall structure. The geographic breakdown best suits the company structure because of the diversity in clients around the country. When a company is broken down into a specific region it allows each region to have a sense of independence and competitiveness with each other. Marketing departments have a specific demographic in each region to sell to. Customers have a variety of needs in different areas of the country.
Many cultures and nationalities have blended into a global melting pot. Today’s world is all about diversity. Different values encompasses race, gender, age, personality, education, and more. The role of values and ethical criteria’s of decision making is increasingly becoming relevant in business today. The William Institute Ethics Awareness Inventory self-assessment is a tool that everyone can benefit from.