Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages. The Coca-Cola Company began in 1886 when Atlanta pharmacist, John Pembleton created a caramel liquid formula that he later paired with carbonated water. He began to sell it at a local pharmacy and as they say “the rest is history”. Pemberton died in 1888 and the rights to Coca-Cola were purchased by Atlanta businessman Asa Griggs Chandler for $2,300. Chandler was the company’s first CEO and lead Coca-Cola into the next century primed to conquer the beverage industry.
• According to Brazilian Market Research Association classification of five social classes, class C accounts for 28% of the total national consumption of soft drinks and these class C people favor price affordability at comparable quality. • Per Capita Consumption of Soft Drink in Brazil is increasing by average rate of 17.37% per year. In year 2003 it was 95.3 liters & projected 104.9 liters in 2008 indicating growth. • As of 2003, the Coca Cola brand (regular and diet) was the leader in the Brazilian soft drink market with 35.6% market share. Second closest was Guarana Antartica with 7.9% market share followed by Fanta with 7.1% market share.
10 What are the pros and cons of introducing the ‘Lite’ version of the original beer? In this, also discuss the financial aspects of this decision. 12 Recommendations 14 Executive Summary Guntar Prangel founded mountain man beer company (MMBC) in 1925 and launched a beer named Mountain Man Lager. By the 1960’s mountain man lager’s reputation as a quality beer was well entrenched throughout the east central region of the United States, this led to the beer being called as ‘West Virginia’s Beer’. The Mountain Man lager in a recent study was rated as the best known regional beer, with an unaided response rate of 67% from the state’s adult population.
Opportunities: -Expand into different regions blue collard segment- Expand into new market segments in East Region- New products- Female- “First Time Drinkers” Threats: -Aging core- customer segment- Major Domestic producers- light beer- Second tier domestic producers- Wine and spirited drinks companies- federal excise tax rate, increase in national health concern MMBC’s competitive advantage is the companies unique brand equity. Mountain Man Lager is distinctive because of its’ bitter flavor and slightly higher-than-average alcohol content. The company has made a profit since 1925 until 2005 about 80 years by having a loyal core customer base and building on its brand equity. It is sustainable as long as they keep or increase their core customer market without jeopardizing the brand image. The company’s competitive advantage is a combination of the Brand loyalty, core customer market, Brand Image, “Grass Roots” Marketing which is more effective in there region than competitors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand. [2] Contents [hide] 1 History 1.1 New Coke 1.2 21st century 2 Use of stimulants in formula 2.1 Coca — cocaine 2.2 Kola nuts — caffeine 3 Production 3.1 Ingredients 3.2 Formula of natural flavorings 3.3 Franchised production model 4 Brand portfolio
In 2005, QT and Chevron were the first two retailers to earn a "Top Tier" rating from various automotive manufacturers. The "Top Tier" rating exceeds the United States Environmental Protection Agency's standards for gasoline additives. (http://www.quiktrip.com, 2013) QT stores are known for a wider-than-normal selection of fountain drinks, gourmet sandwiches, and grill items. QuikTrip locations are larger than the average convenience store, offering anywhere from 6 to 29 gas pumps and a large retail space inside offering high-volume items such as branded beer, soda, cigarettes, coffee, and candy. QT’s strategy is to be the dominant convenience/gasoline retailer by taking a lower gross margin on gasoline sales than its major competitors do, but makes up for the lower margins with greater volume.
Also showed a constant growth of minimum 6.6% in the uk soft drink market with coca cola leaving Britvic and red bull in second and third place. Based on the findings of the BSDA's 2009 UK Soft Drinks Report, Jill Ardagh, Director General of the British Soft Drinks Association said:" Consumers are loyal to the drinks they know and trust but remain open to innovative products and brand extensions which meet their ever-evolving needs". Mountain Dew’s strengths are as follows: being a Part of the most internationally recognized company Pepsi Co. Increases the reputation of the
Experiments with the berries himself and begins to feel capable of dispersing sleep and weariness (Brown, 2009). Starting from Africa the coffee spread in all over the world, where it developed significantly. Just as how each country is trying to develop the coffee commodity to become one of the best in producing it, Brazil has become the superior in developing it to be one of the largest coffee producing country. The history of Brazil with the coffee production has been for centuries. It began first when the crops entered in 1727 from French Guiana and then entered the international market in 1822 when Brazil gained independence from Portugal’s colonial rule (Watson and Achinelli, 2008).
The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups. They produce non alcoholic beverage concentrates and syrups which are sold to bottling partners. The bottlers usually add carbonated water with the concentrates and sweeteners and then bottle the product and sell it to wholesalers or retailers. Coca-Cola owns more than 400 brands in which they market for in over 200 different countries (Coca-Cola Datamonitor, 2007). Coca-Cola sells a variety of soft drinks, juices, sports drinks, teas, and water.
Bradham had several flavors but the most popular, created in 1893, was called “Brads drink” and consisted of vanilla, sugar, carbonated water, rare oils, cola nuts and pepsin. Brads drink was renamed Pepsi Cola in 1898 because of the two ingredients that are used in the drink Pepsin and Cola nuts. The trade name was purchased for $100 and the new name was trademarked on June 16th, 1903. Pepsi Cola was purchased in 1931 by the Loft Candy Company where the drink was made popular again after being lost by Caleb Bradham in 1923. In 1940 the first jingle “Nickel Nickel” which referred to the price of the drink was released for advertisement.