Bottled Water Essay

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Hydra Mineral water project Presentation Transcript * Introduction * “ Bottled loot - The structure and economics of the Indian bottled water industry.” BY CHANDRA BHUSHAN (Frontline APRIL 21, 2006) * * AT the 4 th World Water Forum held in Mexico City in 2006, the 120-nation assembly could not reach a consensus on... * declaring the right to safe and clean drinking water - a human right. * * The fortunes of this more-than-$100-billion global industry are directly related to the human apathy towards the environment – the more we pollute our water bodies, the more the sales of bottled water. * In India, the per capita bottled water consumption is less than 5 litres a year as compared to the global average of 24 litres. * * The total annual bottled water consumption has risen rapidly in recent times – it has tripled between 1999 & 2004 – from about 1.5 billion litres to five billion litres. * These are boom times for the Indian bottled water industry – because of sound economics, fat bottom line and because the Indian government hardly cares for what happens to the nation’s water resources. * * India is the 10 th largest bottled water consumer in the world. * With over a 1000 bottled water producers, the Indian bottled water industry is big by even international standards. * * Out of more than 200 brands, nearly 80 are local. * Most of the small-scale producers sell non-branded products and serve small markets. * Making bottled water has become a cottage industry in the country. * * Major players * Parle - Bisleri * Coca-cola : Kinley * Pepsico: Aquafina * * It takes about 2-3 litres of groundwater to make one litre of bottled water. * Treatment and purification account for the next major cost. * Labour and

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