From the first decade of the twentieth century until the 1960s, the competition in the beverage industry was primarily between equals; Coca-Cola fought it out with Pepsi-Cola for market share, and juice or coffee companies competed with each other. Remarkably enough, the two leaders in market share and product line started their climb towards market dominance within 12 years and 500 miles of each other. Coca-Cola was originally formulated by Atlanta pharmacist John S. Pemberton in 1886, and in 1898 pharmacist Caleb D. Bradham invented Pepsi-Cola, in New Bern, North Carolina (Hoover, 2005). The real growth of both Coca-Cola and Pepsi-Cola, from soda fountain drinks to nationally known brands came with the development of the regional franchise bottling system. Between 1899 and 1929 Coca-Cola had created over 1,000 bottlers.
It is challenging the managers of the supply chain of getting “the right beer in the right place, in the right amount, at the right time, and at the right cost” (Dershem, 2007). This paper will focus on the journey of beer from the acquisition of raw materials, factory, distributor, wholesaler, retailer, and on identifying the end consumer. It will also assess the reaction of the beer industry facing the recent increase of the price for raw material, the decrease of beer consumption per-capita, and the breakthrough usage of RFID (radio-frequency identification) to manage kegs. 2. Journey of the Product The beer supply chain is powered by a pull demand (Dai, 2008).
Assignment #2: The Coca-Cola Company Struggles with Ethical Crises June N. Lewis Professor J. Ziegler Ethics and Advocacy for HR Professionals – HRM 522 Strayer University October 31, 2013 Assignment #2: The Coca-Cola Company Struggles with Ethical Crises Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. The Coca-Cola Company is the world’s largest beverage company. It is recognized as the world’s most valuable brand, with operations in more than 200 countries and it was worth an estimated $68.73 billion in 2009, but, even though the company has excelled over the years; it has encountered a number of ethical crises (Ferrell, Fraedrich & Ferrell, 2011). The company’s problem began at the executive level where many areas of the organization lacked quality leadership and was therefore deficient in handling a series of ethical crises which prompted many board members to lose faith in the company and resigned. The Coca-Cola Company has faced ethical, moral and discrimination problems since the early 1990’s, such as, racial discrimination, distributor conflicts, channel stuffing, intimidation of union workers, product safety, pollution, and the depletion of natural resources (Ferrell, Fraedrich & Ferrell, 2011).
During the 1960s our nation was going through many important events. From the Vietnam War to national politics, and even civil rights, our country was changing a lot. In particular, the year 1968, was when our country went through a major turning point. The Vietnam War split the country, causing protest and unrest nation and worldwide. College campuses were a new place of protest and freedom.
Most often society and popular culture reflect each other. America is a land of freedom, democracy and the distinguished American Dream, but at the same time it facing today: crime, violence, drugs, disease, war, poverty, welfare, and corrupt government. Back in late sixties, movie “Easy Rider” by Dennis Hopper reflexes all these characteristics of the American culture that I just mentioned above. Easy Rider characterizes the spirit of the sixties by involving freedom, dreams, and struggle. The story is about two guys from Los Angeles, Wyatt and Billy, who made a large drug deal in order to get enough cash to be free of the restrictions of society and travel around America on their motorcycles.
Johnson appealed his conviction all the way to the Supreme Court. Robert Justin Goldstein wrote a 272-page book on this issue examining this milestone case in America’s history, Flag Burning & Free Speech: The Case of Texas v. Johnson. The book was published in November 2000. He depicts both sides of the intense case with true trial evidence. His thesis throughout the book: “Is burning the American flag as an act of protest protected by the First Amendment’s Freedom of Speech.” Goldstein takes us from the 1989 incident that ignited the national controversy back to the origins of the flag as a symbol of America’s liberty and democracy.
Monroe was extremely active as an anti-federalist delegate and helped prevent ratification of the United States Constitution stating it gives too much power to central government. In 1790 Monroe was elected to the Senate of the United States Congress and had many success including helping negotiate the Louisiana Purchase in 1803. Later during the War of 1812 Monroe held many critical positions including Secretary of State and Secretary of War under the then current President James Madison. 1816 being the next election year, Monroe ran for President of the United States and won with over 80 percent of the electoral vote. James Monroe was the last president who was a Founding Father of the United States.
He is consider one of the most influential radical social theorist, and critics in 20th century in America. He did a distinctive contribution to America Sociological theory especially in the areas of class, power and social structure. He first initiated his studies at Texas Agricultural and Mechanical College, However one year later he transferred to the University of Texas at Austin in 1935. He decided to take his MA in philosophy. He graduated from the University of Texas Austin in 1939 with a bachelor’s degree in Sociology and a Master degree in Philosophy.
Throughout the 20th and 21st centuries, the United States had strong objections with communism and dictatorship. The reasons for these objections had to do with dictators around the world and America’s fear of totalitarianism. Examples over the last 70 years, included Germany’s Hitler and World War II, U.S.S.R.’s Stalin and the Berlin airlift of 1948 and the start of the Cold War, Korea’s dictator Kim Il Sing and the Korean War, Cuba’s Castro and the Bay of Pigs invasion, and Vietnam’s Ho Chi Minh and the Vietnam War. More recently, examples include the Nicaraguan Sandinistas and the 1986 Iran-Contra affair, Iraq’s Saddam Hussein and the invasion of Kuwait precipitating the Gulf War, Afghanistan’s ruling Taliban, which motivated the Afghanistan War in 2001, and Iraq’s dictator, Saddam Hussein prompting the US invasion into Iraq in 2003. These instances show the world again and again, that America is anti totalitarian.
Hidden In the City One comment for L’Enfant plan of Washington D.C. is that urban renewal is designed to “enlighten its inhabitants respecting their true interests” (10 Hallet). However, Washington D.C. that should respect every race and every citizen of U.S. fails to concern African Americans. This optimistic statement about urban renewal lures people from different states to believe that reconstruction of Washington D.C. would bring positive impact to any issue associated with its citizens. Therefore, people become blind to another side of Washington D.C. and its urban renewal. Urban renewal does not concern African Americans’ true interest but instead put them in a shadow.