Book Review- a Whote New Mind: Why Right Brinaers Will Rule the Future

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Lori Long Dr. Elizabeth Hodges BITE 6426-601 March 14, 2010 Book Review 2 on “A Whole New Mind: Why Right Brainers Will Rule the Future” The author of this book, Daniel H. Pink, focuses on the differences of left-brained versus the right-brained individuals within the last century. Pink asserts that our culture is “moving from an economy and a society that is built on the logical, linear, and computer like capabilities of the Informational Age to an economy and a society that is built on the inventive, empathic, big-picture capabilities of what’s rising in its place, the Conceptual Age”. (Pink 2) In part two of this book, Pink wants the readers to understand that there are six aptitudes to professional and personal accomplishment that he believes are crucial to one’s success. Pink introduced these six aptitudes as design, story, symphony, empathy, play and meaning. Pink believes that every individual has the ability to acquire these aptitudes to their life. Generally, Americans have focused on jobs that require a “knowledge worker” or one that is what we consider a common white collar worker. (Pink 2) Over the last several years, many of these jobs have been contracted out to other countries, and some positions have been altogether dissolved due to globe-spanning networks, technology and lower labor costs. This is where the shift from left- brained workers and right-brained workers changes the creative thinkers has come into place. The author chooses to use the phrase left-brain thinker and right-brain thinker as metaphors throughout this book. Our culture is one that has pushed our children to follow the career path that is associated with their academic abilities. The academic abilities stem from the left hemisphere of our brain while creative, problem-solving activities arise from the right hemisphere. Pink asserts that with globalization and
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