How I Did It: Jerry Murrell, Five Guys Burgers and Fries. Retrieved October 28, 2012, from Inc.com: http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers-and-fries_pagen_2.html Yu, R. (2009, June 08). Fast-growing Five Guys burger chain sticks to basic, fresh food. Retrieved October 28, 2012, from USA Today:
According to Boonze and Kutrz (2012) Murrell states “We figure our best salesman is our customer”, “treat that person right, he’ll walk out the door and sell for you” (pg. 78). This philosophy is one of the key factors that keep Five Guy’s apart from other fast-food chains. Five Guys philosophy has shown significant strength; today Five Guys has more than 1,000 stores nationwide. Five Guys is so successful because though it only sells burgers, it does that extremely well.
Fast food restaurants are a trade mark of America. You can find them everywhere you go. From the southernmost tip of California to the easternmost tip of Japan , there are hundreds of thousands of fast food restaurants. Two of the most popular, who are longtime rivals, are McDonalds and Burger King. McDonalds opened its doors in 1940, 13 years later so did there soon to be competitor, Burger King.
McDonalds and Burger King have both been in business for over 50 years. McDonald’s was one of the first fast food restaurants, bought from a man who sold shake machines. McDonald’s has a clown named Ronald McDonald for their mascot, and Burger King has a king for their mascot. They both sell their signature burgers, one being the Big Mac, and the other being the Whopper. Although they may seem the same to some, they are both different in appearance, size, taste, smell, and health.
When President Obama moved to the White House, a Five Guys staffer suggested sending him a T-shirt. “That’s cheap!” Murrell shot back. Playing coy worked, and soon Obama, trailed by TV cameras, stopped by a store. He ordered a cheeseburger with lettuce, tomato, fresh jalapeños, and mustard — a classic example of Five Guys’ formula that sells 2 million burgers a week and was named Zagat’s “best fast food burger” for 2010. For this reporter, evaluating the burger first-hand was problematic: I’ve been a vegetarian for more than a dozen years.
And they are the sons of Jerry Murrell, CEO of Five Guys Famous Burgers and Fries, and his wife Janie. Now, over 20 years after Five Guys first opened, there are over 1,000 locations nationwide and over 1500 units in development. Five Guys continues to receive media attention and has grown a cult-like following around the world. 2. Five Guys Business success The main reason Five Guys business success is they show every time improvement of the product, in this case the burger and fries.
Case Study 2: McDonald’s “Seniors” Restaurant Current Strategies & Results McDonald’s is one of the world’s leading fast food chains operating about 32,478 restaurants around the world restaurants (Business Week, March 8th, 2010). Fortune magazine ranked McDonald's #1 for social responsibility in 2007’s list of Most Admired Food Service Companies (Fortune, 2007) also # 1 in terms of people management in 2009 (Fortune, 2009) . Quinn took number of steps in accordance with McDonald’s corporate philosophy of giving back to the communities it serves. Monthly Special. Every 4th Monday of the month, the restaurant offers breakfast specials for people aged 55 and older.
The company has successfully used its retail meat unit by selling similar meats to its foodservice customers. The retail meat has seen increases in sales and operating income. Sara Lee is the market leader in retail breads in the U.S., trailing Kraft within the meat sector. Fresh bread sales jumped more than $600 million within 3 years due to the leverage Sara Lee had with grocery stores to increase shelf space for its product line. The foodservice industry provides Sara Lee the ability to use its meats in restaurants and fast-food restaurants.
Jack in the Box’s main competitors in this industry is the national and regional hamburger fast food chains of Burger King, and McDonald’s. However, Jack in the Box also competes against another huge company in this industry is Yum! Brands, Inc. JACK= Jack in the Box, Inc. BKW = Burger King Worldwide, Inc. MCD = McDonald's Corp. YUM = Yum! Brands, Inc. Industry = Restaurants From Yahoo finance, Jack in the Box, Inc. currently operates with more than 2,200 restaurants in 21 states, and Qdoba Mexican Grill, a leader in fast-casual dining, with more than 600 restaurants in 44 states, the District of Columbia and Canada (2013). Burger King Worldwide, Inc. operated 7,293 franchise restaurants and 183 company restaurants in the United States and
The following guiding principles will help us measure the appropriateness of our decisions: - Provide a great work environment and treat each other with respect and dignity. - Being the best means providing outstanding quality, service,cleanliness and value, so that we make every customer in every restaurant smile. - Develop enthusiastically satisfied customers all of the time. - Contribute positively to our communities and our environment. - Recognize that profitability is essential to our future success.