Rebecca McCracken's Site Professional Portfolio Resume Philosophy Statements Artifacts Research Paper Certifications Memberships Conferences BUS 446: Comprehensive Case Study 1. What are the dominant characteristics of the industry? Chipotle is in the fast casual dining industry or restaurant industry. The market capitalization of this industry, according to Yahoo Finance, is $3,375 billion. Competition is very intense in this industry since different dining options are all over the place.
Investors investing in an IPO are aware that it takes time to see a solid return/profit when a company is expanding into new ventures and that risks are involved. Most importantly, investors know that a risk has to be taken for continued growth and for the health of the company. CanGo needs to offer an IPO so that they have the funding to expand and grow. Issue 4 Hidden costs The team at CanGo hasn’t even considered what the hidden costs to the business might be if they branch out into the new projects they are currently exploring. They are not adding additional staff, equipment, or software so spreading the resources out could cause the quality of the existing products to suffer.
Currently the company’s marketing budget is truly an advertising budget. No real marketing exists outside of a catering brochure. A marketing plan is an integral part of a company’s business plan. Small-scale specialty food stores face unique challenges and opportunities when marketing their products. If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007).
| Problem Mr. Cosmo Panetta owner of Cosmos restaurant Ltd a company known for the cosmobob must make a decision on whether or not to expand his business. His options include opening another restaurant location, opening a production facility to produce cosmobobs on a large scale or to do both. Issues 1) Only 25 000 is available for expansion before having to obtain a bank loan. 2) With grocery stores beginning to supply fast and easy to make frozen items, it is a concern if this will dip into the fast food market. 3) Cosmo Panetta being 74 years old, will soon be at the point of retirement, yet he is still looking to expand his business.
Thence, my fundamental objective is to find and propose solution that my uncle might utilise to settle his company’s issues, known as Capelo Design. When overlooking a decrement on the cash flow, my uncle have to positively classify funding choices to hold his company in circulation. Furthermore, he must know and discover what the problems are with his business and control what sectors emerge the most cash to come out of his business. Nevertheless, the receivables are almost always a great issues, for the reason that my uncle is much occupied with his company, on order that he forgets to dispatch the money for a lengthy period. Whichever operation is established upon, my uncle should guarantee that Capelo Design is implemented rapidly and that an attentive eye is kept on the cash flow situation in the future.
1. How would you define “Frozen Preferences” and what is the impact of this concept on strategy formulation, alternative analysis and recommendation? • Managers don’t like to make major strategic changes once decisions have been made (except in the case of overwhelming evidence) as they will look unprepared and ineffective and their creditability is damaged • Frozen preferences o Management has made a decision and over time analysis shows that their decision may not be the best choice o However they feel compelled to maintain their current strategy even if it is not the best course of action. • As management preferences becomes a larger part of the organization (personnel changes, budgets etc), it becomes more and more difficult to change direction. o A tendency to avoid reversing changes even if it was not the best choice o In reality, past expenditures are sunk costs and the organization should use a clean slate to look at new choices, but to the manager, this will come at great personal loss.
Jones purchase the stock of Smithon outright leaving Smithon intact? The stock should not be purchase by Mr. Jones. Mr. Jones acquiring the assets, liabilities and also would inherit the contractual obligations of the selling corporation, would, be the results of the purchase. In lay terms, he has bought the existing Smithon Corporation and he is responsible of ensuring daily operations run efficiently but the tax aspect of acquisition he is responsible for existing and any future tax liabilities that the selling corporation had. It would be my advice for Mr. Jones to not buy the stock because of the liability of current and future tax obligations which Mr. Jones would incur from the purchase of the stock.
Competitive advantage Awwad states (2013) that competitive advantage as the asymmetry or differential in any attribute or factor that allows a firm to serve its customers more effectively than others and hence to create better customer value and achieve superior performance. To have a competitive advantage, company must create an edge over competitors. In the aggressive business world, every advantage counts to establish business in the top of industry Business Dilemma The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business.
At this point, sales are virtually diminished, pricing is considerably offset from market trends, and the ability to maintain a level of profitability becomes a major challenge. An organization can put forth efforts in the attempt to reverse, or otherwise avoid, the decline stage by a few idealogic strategies, all of which are designed to readapt and conform to newly enhanced demands by the industry and its respective consumers. Most importantly, an organization can empower itself to readapt and act in a proactive manner by analyzing market trends and determining the future scope of a certain type of product or service within a reasnable timeframe prior to the onset of saturation and declination. Perhaps it would be in the best interest of an organization to produce/ provide a product of similar fashion, yet a unique alternative, before actually retiring or discontuing a product. For production to end indefinitely of a specific good, an alternative must be researched, produced, and introduced into the marketplace at the same time to create an equilibrium of market introduction of one product and declination of another.
But making profit the most important part in having a business is just wrong. It’s something that you deal with months or years after you started your business for real. The choice of starting your own business is more like an adventure than a spreadsheet. It’s more about risk taking than financial security. It’s more about personal development and growth than bank statements and material wealth.