Boeing's e-Enabled Advantage

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Case Analysis: Boeing's e-Enabled Advantage This Case Analysis describes how Boeing was in a continuous need to adapt to a changing climate. The Boeing Company is a major aerospace and defense corporation, founded by William E. Boeing in Seattle, Washington. Its international headquarters has been in Chicago, Illinois since 2001. Boeing is the largest global aircraft manufacturer by revenue, orders and deliveries and the second largest aerospace and defense contractor in the world. Boeing is the largest exporter by value in the United States. The manufacturing process experienced a major change and there was less production delays than before which not only helped in keeping an efficient flow when it came to their supply chain but also helped in better customer service which of course helped them hold on to crucial market share. Gaining market share of course hugely elevated their problems of losing customers or market share to Airbus (who in order to turn away customers from Boeing had initially adopted the strategy to lower prices of their products). Of course the customers were airline companies. Boeing’s success depended directly on the success of those airline companies. Boeing was looking to take an opportunity advantage of an “e-Enabled” operating environment in which every aspect of an airline’s and it supplier and partners operations would be integrated through Information Technology (IT). By providing airplane information systems that could be better networked with airline ground systems as well as new products, services, and solutions within the networked environment, Boeing could help airlines operate more efficiently while also creating preference for Boeing products and services. Boeing had a vision 2016 that centered on three strategic initiatives: Run a health core business, leverage strengths into new products and new services, and open

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