Boeing Swot Essay

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Boeing's Strong Flight Will Be Continued. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis of Boeing Strengths  Strong standing in aerospace industry  Core competence in Research and Development (R&D) According to the Boeing company 2011 annual report(2012), “Boeing is the world’s largest aerospace company and leading manufacturer of commercial airplanes and defense, space and security systems” (Boeing, 2012, p. ii) and the company’s annual revenues in 2011 were 68,735 million U.S. dollars. In addition, Boeing’s strong R&D activities “develop solutions which are designed to meet customers’ needs in the US and international growth areas” (Datamonitor, 2011, p. 6) in commercial and military segments. New production lines of the Boeing 787 Dreamliner and F-22 Stealth fighter are evidence for Boeing’s advanced R&D abilities. Weaknesses  Slow process of developing new products  Too many regulations to meet One of Boeing’s major weaknesses is that the slow process of devolving new products, especially commercial airliners. The designing, developing, and manufacturing of airplanes are difficult because of the complexities of modern aviation. While the development is in progress, customers’ demands may change according to new needs of airline business. Additionally, Boeing’s products are heavily controlled by many regulations of the U.S., other nations, and non-government agencies. Even with same airplane frames, many airplanes have to be equipped with different avionics to meet the requirements of both Federal Aviation Agency (FAA) and International Civil Aviation Organization (ICAO). Opportunities  The expansion of demand for commercial airliners  Globalized company structure helps to work in global market. The expansion of global air travel requires aerospace companies to increase production in order to meet demands for more

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