Boeing Essay

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1. What challenges and opportunities did Boeing face in the late 1990s? Some challenges that Boeing faced in the late 1990’s were as follows: Terrorist attacks – the impact of 9/11 caused the company to lose a lot of money due to the fact that air travel declined significantly. People weren’t flying as much as flight schedules were cancelled because people were scared to fly. In addition, airplanes re-orders were being rescheduled. Rising fuel prices consolidation - Cost pressure – resulted as there was a decline in the industry as a whole. Increasing competitive intensity – Airbus, Boeings competitor, offered the same airplanes at cheaper costs. 2. What is the e-Enabled Advantage? How did it link to the company’s strategy? The e-Enabled Advantage is the infrastructure necessary to e-Enabled enterprise is a complex system of systems that will channel the wealth of information generated by airplane avionics, airline operations centers, airport and air traffic managers, weather services, and regulatory agencies directly to the people who use the information, at the instant when that information is most useful. A new generation of visualization tools and decision aids will enable Boeing to create robust flight plans, revise and optimize schedules in real time, and all but eliminate unscheduled maintenance ( 3. What advantages would such an approach give Boeing? a. Value Propositions Due to the mature market, operational excellences have been one of the choices for airline business to compete in the low-cost airline trend of the business. With IT system linked the significant information Boeing improve operational efficiency both itself and its customers, all of which want to pursue in aviation supply chain. b. Differentiation Boeing create total solution

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