There is always a low self-image body against women by media. The media is too much interested in about how the women would look in thin body. There are so many advertisements where the women’s body is very thin. Women begin to believe that they can never add up to the shown models in advertisements. This can lead to many eating disorders such as anorexia nervosa, over eating and bulimia.
Abstract In the media much attention is focused on images of thin women throughout the U.S. There is some controversy over whether or not media influences young men and women of our generation. We are researching to find if body dissatisfaction and eating disorders are linked with those thin “perfect” images we see in the media. In our research we will attempt to identify if there is a correlation between the two to see if media is the cause of increasing cases of body dissatisfaction. We are also going to test if there is a greater effect on women then men, and their main source of media.
Television and magazines are major methods of spreading the toxic ideas of: “you’re too big, your hair is not straight enough, you are not skinny enough.” Society fuelled the media and holds responsibility for letting the media create a lack of confidence and desire to change in women. The effects on people who do not try to live up to societys idea of beauty can sometimes find themselves getting judged or not being as accepted as someone who
Realistically, most women nowadays are career-driven, individual people that do not need to depend on their husband or partner for money or security. A further factor that suggests that the mass media create an image of women that is more stereotypical than realistic is through television. The characters usually shown on television programmes are usually very skinny, creating a lot of self-consciousness in the women that watch these shows, about their bodies. The ‘perfect’ image of women portrayed by the media is usually having slim and toned bodies. Also, nearly three-quarters of all female characters in sitcoms are underweight, and those that are overweight are often the subject of comments or jokes about their bodies made by male characters.
The ideal look for many women is displayed as very thin. Advertisement for men is not broadcast as much as it is for women. However, the appropriate body appearance for men is lean and muscular. There have been high reports of body dissatisfaction and eating disorders in women. Why is that?
A large number of individuals develop their body image based on this image provided by the media, which judge attractiveness based on if the person is thin or has the biggest and most tone muscles; thus causing individuals to feel not good enough and causes them to take drastic and unnecessary measures to achieve that body portrayed by the media. Although people think that the media only affects females and their body image, that is not always the case. Teenage males have pressure put on them to be the biggest and strongest, to have the most “cut” abs and to bench press more than the next guy. When a guy sees another guy that is stronger than he is, he tends to feel inferior to that guy. Commercials such as the Hanes commercials show off guys with nearly perfect bodies and make anyone who doesn’t look like him feel like he is not good enough.
Obese people are also prejudged by others based on the way they look. This continued negative attitude towards the obese in America causes them to be looked at differently, treated differently, and made to feel like they don’t belong. Obese people are looked at as being physically humorous and strange, just because they are overweight. The World Wide Web proves that obese people are being made fun of, as well as discriminated. If a person types “fat people” into an internet search engine, the first entries are all making fun of the way obese people look.
Its been noticed that the younger crowd worries more about their appearance than any other age group. More importantly each of us needs to try to be aware of our own biases when we are in the position to hire, promote, an award on someone. Research suggests that probing your thoughts for potential bias can remove its influence. Stop and ask yourself - is my decision being influenced by the candidate's looks? Am I being fair?
"Advertisers often emphasize sexuality and the importance of physical attractiveness in an attempt to sell products; researchers are concerned that this places undue pressure on women and men to focus on their appearance" (Dr. Harrison Pope, 1997). A survey in 1996 stated that the media were making woman fear being unattractive or old and furthermore that advertisements were adversely impacting on woman's body image (Saatchi and Saatchi 1996). The impact of unrealistic body image is not just confined to women. Men and more specificity teenage boys are adversely affected by self-confidence issues as well. The average male/female today views 400 to 600 advertisements per day, by the time they are 17 years old, they would have received over 250,000 commercial messages through the media.
Hence, it is likely that they spend more time under the media’s influence than with parents, teachers, or even peers. Consequently, these blatant and disturbing messages portrayed by the media are corrupting the minds of teenagers today as it distorts their perceptions of the world and their place in it. The teenagers of North America feel an enormous pressure to imitate the unnatural images being portrayed by the media. Yet, these images that are being presented are essentially unrealistic and unattainable to the majority of the population. Therefore, in an attempt to become identical to these people seen in the media, teenagers face a vast range of self-esteem issues, eating disorders, and sometimes depression.