Bmw vs Audi

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Hello everybody! Today I would like to speak about one of the most famous brand-rivals in automobile industry: these are BMW and Audi. Now I would like to show you the proof of their permanent rivalry: this is advertising. General information about BMW: this abbreviation is translated as Bavarian motor works – is a German automobile, motorcycle and engine manufacturing company, founded in 1917. After the end of World War I in 1918, BMW was forced to cease aircraft engine production. The company consequently shifted to motorcycle production in 1923, automobiles in 1928–29. The first car which BMW successfully produced was the Dixi, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England. The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerkecompany logo, from which the BMW company grew, combined with the blue and white colors of the flag of Bavaria. The head quarter of BMW is in Munich, Germany. BMW also produces mini marquee. Motorcycles are produced under the name BMW Motorrad. They have a great winning history in the formula one race. They have won 20 races so far. They became constructors of formula one in the year of 2006. Collaboration: BMW and Toyota collaborate in two areas: the companies shares costs and knowledge for electric car battery research, and BMW supplies diesel engines to Toyota. Marketing strategy: BMW implemented a different marketing mix to sell cars to different socioeconomic segments, aggressively emphasizing premium segments. To begin with, BMW vehicles sell well to consumers who have high standards for quality, luxury and performance because BMW builds those attributes into its automobiles. The firm’s global marketing strategy represents leadership through innovation. Innovative spirit to satisfy the premium market’s demands. BMW’s innovation

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