Keep the whistle included but add a separate replacement Any solution that we choose should consider the highest customer satisfaction and thus provide our customers with the care, consideration, and ultimately value that they have come to rely on our company to provide. It should consider our business and shareholders and minimize the total cost to the company. I will talk about each option separately before my final recommendation. To remake the toy that has failed standards and repackage the whole collection, would provide our customer with what they ordered and keep intact the current relationship. On the down side, it is a significant enterprise and would cost a great amount of labor and time.
A number of approaches were considered to help Lowe’s lower expenses and increase profits. One approach was to grow Lowe’s brand recognition through new advertising approaches, such as social media, which will get the most out of the strengths. To overcome some key flaws, Lowe’s has a duty to provide cross training to all employees in all sections and jobs of the store prior to working alone. In addition, the execution of a quality assurance program to standardize the Total Quality Management (TQM) of products would help Lowe’s address various weaknesses and threats. Some of Lowe’s strengths include having the second largest market share in the industry, their creative ideas classes and videos, and their corporate social responsibility.
The Company were not used to sharing their strategic vision with public. However, after they went public that mentality had to change. Grueber needed to rebuild a good relationship with investors and so, it will improve the perception others had of the company. Also, the company would have benefit from a survey designed to analyze the citizens’ perception of the company. It is very important to know what others think about the company so they can improve their communication and product.
Guided Response: Review several of your peers’ posts and identify activities of the marketing department they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the marketing function. ANSWER: What is the role of the marketing function in business? The role of marketing function in business is critical for any business or company because without marketing the business will either make or break the company.
| Roles and Behaviors | Entrepreneurs | The role of the entrepreneur in my business would be to make the public aware of us as a new company, and what we offer. More than likely I would try to entice current employees of Microsoft and Sony to come work for me, to have people with a background and experience in launching a new console. I think this is important because they will have a good idea of what marketing techniques to use and which ones are have less impact. The goal is to get people to stop buying
While Wal-Mart's methods are under scrutiny for the seeming forceful nature, but in reality they just have the power to push suppliers around and pressure small businesses to the brink. The retailer is brutally honest and straight forward about what they need and what they can get in their business ventures. Wal-Mart creates low prices by the threat of outsourcing and pitting suppliers against each other. If a supplier wants to change the terms of their agreement with Wal-Mart, they will simply be shoved aside and replaced by someone who will do what Wal-Mart wants. In order for small businesses to really gain an edge they have to diversify their products and exploit local suppliers, cash in on the advantage of a better enhanced customer experience, and with interaction within the nearby communities.
Frank portrays that with arrangement and great sales approach, the sales targets would be achieved and there would be a boost up in the growth of the company (Green, et.al, 2011). Nevertheless, Thomas just concentrates on the thoughts of the item and tries to persuade how the item would produce benefits. Straight to the point work style included presentations, spread sheet models and business sector review and information; whereas Green was generally approaching customers (Partridge, et.al, 2014). Green had an extremely convincing identity and he had the capacity of persuading his customers about his thoughts. From reading the case study, it seemed as if he fails to offer the capacity to back up his thoughts and hypotheses with true market information.
One of the examples of this was when Moore took two of Columbine’s students to visit the headquarters of K-mart, to try and prevent further sell of the bullets that entered their bodies. This was a thoughtful act on Moore part; it made his audience feel like he cared enough about the students, and
Also this apology letter was very personal, another thing we do not expect to come out of an apology letter. We expect it to say sorry for the inconvenience, we send you our greatest apologies, the end. Not in this case, the employee Rick goes on to tell the recipient of the letter about his personal life, he compares his use of the newest model of the I can speak to show her how much happier she would be with a newer model. In most cases she would just be told the features of the new model in the letter, but rick makes sure she knows how it has affected his life personally. He even goes on to call her foolish in a sense he says in the letter
3 Package pickup performance should be measured by talking with the driver and the customers about how the goods are coming to the customer. Feedback is necessary of the company so that the company will know how to improve the customer satisfaction. Standards are useful in the environment that is affected by the weather traffic and other random variables, this shows that customers that the company is willing to get the goods to their customer no matter the weather and random effects that are in the way of getting the good. With the standards that the company has in place this should lead to customer confident and pick the company as their company to deliver the