Bmw Case Study, Five Forces

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Table of Contents Executive Summary Table of Contents 1. Introduction 1 2. Discussion 2 3. Conclusion 3 4. References 5 Appendix Executive Summary The basic purpose of this report is to discover and analyse the structure of the global automobile car manufacturing industry by categorizing environmental factors influences into 4 groups: economic, competitive, political and technological. Being based on the analysis and using Porter’s Five Forces Framework evaluate the attractiveness of this industry sector for competing in. And finally is to identify ‘critical success factors’ which the company should give particular attention as they define success or a company failure in the market, its competitive possibilities directly influencing its profitableness. Key findings of this report have shown that the automobile market is mature. The structure of global market is presented, mainly, by American, European and the Asian automobile markets. The rigid competition in the world automobile market compels its participants to go by the way of integration and concentration. Economic factors are showing the impact of the car industry on the economics and volumes of exports. Competitive shows the atmosphere and relationships of the competitive manufacturers. Political are focused on laws and regulations which have an effect on the industry. And technological factors will include ecological and environmental aspects and will look at elements such as R&D. Findings also include evaluation of Five Forces of Competition Model. In report is shown which forces are low and which high. And according to that it can be stated is the sector attractive to compete in or not. According to the research ’critical success factors’ which drive performance in the sector will be identified. The main factors which will be discussed in the report are oil economy, quality

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