Through arrangements with suppliers, they are able to offer a large inventory of loose diamonds at low prices. Until a customer orders a stone, Blue Nile does not have to purchase it. Besides being able to have small inventories, this set up allows them to be paid by the customer before they have to pay suppliers. Using this cost saving supply chain also gave them the advantage of being able to set a markup price lower than competitors. The nature of their business model enabled them to enter the fairly new online market and compete based on lower prices.
Also devise campaigns that increase the awareness of stature of a company. My my main goal was to coordinate objectives with marketing creative, and advertising departments. Make sure I develop and enrich customer service experience and drive profitable sales, brand growth and loyalty for a number of business areas. 2) Describe three tasks that were required for this job that you most enjoyed, explain why you enjoyed it and list the Learning Patterns required for the tasks. With this job I really enjoyed being able to dress the mannequins, before any customers came into the store.
They are trying to create a cost-based competitive advantage by having cheaper prices on their high-quality jewelry compared to traditional retailers. 3. What do you like and dislike about Blue Nile’s business model? I like Blue Nile carrying a low amount of inventory. By not buying a gem from a supplier until a customer purchases it, it strongly limits the amount of risk and cash tied up at any point.
Diamond and other high-end jewelry purchases are expensive, and many customerswill trade off other factors for the Tiffany customer experience when making such purchases.Moreover, when spending thousands of dollars for a single item, customers often want to see andfeel what they are buying. Zales does not have the product variety and availability that Blue Nileprovides, nor does it have the brand name advantage that Tiffany enjoys. The weaker brand isreflected in the firm’s margins, which are lower than those of Tiffany. Blue Nile’s focus on lowprices is reflected in the lower margins it has relative to both Zales and Tiffany. Blue Nile operates out of one warehouse, with its entire
They want to be a best fashion shop in the world, and for this they need to be come with new ideas. * Meeting customer needs – Primark sells all products that customer wants in fashionable and they sells all age people cloths. * Identifying new needs - Primark also bring new ideas on sales and their offers in cloths. Also they are just focusing on customer and not just brand Strength – being popular and most people like to buy from there and its cheep, also selling good quality products. Qualitative and high fashion items for a low price.
The sexy words “eye candy” and “wink wink” grab people’s attention, and the products are not bad because they are in fashion and feel comfortable. Perspective for Producers Sale orientation is an important philosophy in marketing management (Lamb, Hair, McDaniel, 2009). Producers will absolutely want to sell as many products as possible. The ones from A&F can earn a niche in the market and become popular by its special design. As an A&F spokesperson said he could enumerate “at least 100 reasons why a young girl would want thong underwear” (Plagiarism, n.d.).So clothing producers should not miss the demand of young children’s market.
MGMT 4020 June 24, 2013 Homework Assignment #2 Competition is very high in the North American wholesale club industry. Every wholesale club wants to sell top-quality products at prices less than others in order to attract draw customers. And they all want to display low prices on pallets or inexpensive shelving, therefore, they have very low costs for store decor and fixtures, have comparatively low labor costs, and spent minimally on advertising and customer service. Five Forces Analysis 1. Bargaining Power of Buyers is moderate.
A few of the most significant advantages of outsourcing include: Cheaper Labor Possibly the most well known reason to consider outsourcing is to access cheaper labor. Workers in developing countries are paid far less than workers in developing countries due to the lower cost of living. Often these workers are not unionized as well, which further helps with cost cutting. Cut Operating Costs Even though your outsourced work must be paid for, often the costs are cheaper than if your company performed the operation itself. Lower salaries are a part of this benefit, but it goes much deeper.
The “travel” advertisement shows a bracelet with many trinkets that are from around the world and the “Lauren” advertisement shows a bracelet that is specifically designed for one person. That is what each of these advertisements demonstrate, the many likes and dislikes women have with regards to bracelets. The “travel” advertisement is better, because it focuses on the memories obtained from traveling the world. The main focus in the “Lauren” advertisement is how the PANDORA jewelry reflects a particular person’s life. The “travel” advertisement had a map of the world in the upper corner and a picture of a PANDORA bracelet.
b) GNB has lower credit risk as compare to its competitors because its loan portfolio constitutes from largely small operating firms who can pay their liabilities with their cash flows and collaterals are mostly second source of financing the loan in the case of default. GNB also have lower liquidity risk because it does not have any problem in attracting long term depositors and collecting its loan back on time as long as the economy is going well.