Blue Nile Case Study

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9/15/2013 • • • Roger re: Blue Nile case study Dr. James Bronson 800 W. Main Street Whitewater, WI 53190 Dr. Bronson, Following are my theories and conclusions to the case study of the Blue Nile Corporation. What is Blue Nile’s business model? Blue Nile’s business model is built on creating profit in three key areas: • Online presence – by operating only with an online presence, Blue Nile saves a significant amount of money over traditional brick and mortar stores. Most of the company’s earliest competitors were all conventional brick and mortar, and by eliminating the costs associated with real estate, the company was able to profit from that strategy. • Creative partnerships – by signing exclusive contracts with their suppliers that allows the suppliers to carry most of the financial burden associated with Blue Nile’s customer transactions, the company is able to contribute to their profitability. Blue Nile’s creative contracts allows them to hold on to cash for an average of 80 days from customer transactions before paying their suppliers. This also allows Blue Nile to carry very little inventory of its own, relying on their suppliers to hold their inventory until a sale occurs. • Eliminating the middle-man – by eliminating the traditional brokers and wholesalers and buying directly from the suppliers, Blue Nile also eliminated layers of costs normally associated with jewelry purchases, while allowing them to keep a larger portion for themselves, adding to their profit again. By keeping their overhead costs low through their online presence and creative partnerships, along with purchasing directly from their exclusive suppliers, Blue Nile’s business model was a “diamond in the rough” when the company began. Does Blue Nile’s business model result in a winning strategy? Blue Nile’s business model strategy resulted in a winning strategy

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