The Official Microsoft Blog is aimed to inform customers about new products and other
novelties in technology world. Employees and executives share their perspectives on the blog as
well. However, the ability to comment by readers is initially restricted. However, the Microsoft
plans to enable the readers’ comments in near future. The blog owned and operated by Microsoft
As defined by Financial Times, the blog to be called organizational should meet four criteria: the
blog represents ideas and thoughts of an organization (where organization refers to companies,
corporations, charities, etc.), the URL includes company’s name (for example
blogs.company.com), the website contains the company’s logo or trademark, and the content of
the blog is owned by company.
The Official Microsoft Blog is an organizational blog, because it meets all four criteria. First of
all, the blog represents a corporation (Microsoft). Secondly, the URL includes the corporation’s
name blogs.technet.com/b/microsoft_blog/. It should be mentioned that Microsoft Corporation
has a lot of organizational blogs and it uses TechNet platform for its blogs. Thirdly, the website
contains the Microsoft’s trademark. Finally, the content of the blog belongs to Microsoft and the
content has copyright protection.
The Microsoft’s blog is organized in a clear and cohesive manner. The news rubric occupies
most of the blog and the news is shown in the center. The news can be sorted by the latest added
or views. On the right side there is a search engine, where you can search for a specific topic or
news in this blog or in all blogs of Microsoft.
Archives of news publications are shown on the right side as well.
The blog also contains links to other Microsoft blogs, as well as to other Tech News blogs.
According to the “The Words Man Ship” website good blocks should have interesting titles,
should consist of concise, not complicated,...