Billabong Business Report

553 WordsMar 13, 20153 Pages
Executive Summary: The function of this report is to identify and explain internal and external factors and their effect on Billabong International Limited. The following will be covered in the report: 1. Billabong structure. 2. Stakeholders 3. External Influences 4. Internal Influences 1. Billabong Structure * Billabong International Limited an Australian public company. * Employs 6000 staff globally. * Approximately 11,000 stores worldwide * Distributes to over 100 countries. * Wholesaling retailing and licensing of surf, skate and snow apparel and accessories. Billabong owns 10 brands: * Billabong, * RVCA * Element * Von Zipper * Honolua Surf Company * Kustom * Palmers Surf * Xcel * Sector 9 * Tigerlilly brands. * Billabong’s share price is currently 0.56 * Returned to profitability: -Half year to 31 December 2014 of $25.7 million compared to a loss of $126.3 million. Steady increases in revenue but the business is working towards stabilizing the company across all groups. -First year of profit in three years. * Generates most of it’s revenue from * Australia * North America * Europe * Japan * New Zealand * South Africa * Brazil 3. Internal Influences Overview: Internal influences are factors that a business has some control over. They are associated with the characteristics of a business itself and if identified, can be improved or changed to positively impact on the success of the business. * Some examples of internal influences specifically relevant to Billabong include: Location * Billabong’s market is surfers and people who enjoy other activities and water sports. * Expensive for establishing stores by the ocean. * Establishment of new operations centre in Brazil Management * Resistance of

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