Big Tv Essay

4305 WordsOct 2, 201118 Pages
nyaANALYSIS OF (RELIANCE COMMUNICATION) BUSINESS STRATEGY-I SUBMITTED BY: SUBMITTED TO: RACHIT YADAV (10BSPHH010581) RITIKA SINGH (10BSPHH010642) SECTION: B Prof. G.K. SRIKANTH 1 TABLE OF CONTENTS 1. INTRODUCTION RELIANCE COMMUNICATIONS LIMITED 3 4 4 5 2. 3. 4. 5. VISION AND MISSION BIG TV DTH MARKET IN INDIA COMPETITIVE FRAME OF REFERENCE FOR RELIANCE BIG DTH 6 6 7 9 11 14 6. 7. 8. 9. 10. RECENT TRENDS AND DEVELOPMENTS ENVIRONMENT ANALYSIS – PORTER’S 5 FORCE MODEL SWOT ANALYSIS STRATEGIES PROPOSED REFERENCES 2 1. INTRODUCTION RELIANCE COMMUNICATIONS LIMITED Reliance Communications Limited (commonly called RCOM) is an Indian broadband and telecommunications company headquartered in Navi Mumbai, India. It is the 16th largest operator in the world with more than 136 million subscribers. RCOM, founded by Dhirubhai H Ambani (1932–2002), is the flagship company of the Reliance Group. The company has five segments: Wireless, Broadband, Global segment( International long distance operations and the wholesale operations of its subsidiaries), Investment segment includes investment activities of the Group companies, and Other segment is consists of the customer care activities and direct-to-home (DTH) activities. BACKGROUND It ranks among the top 5 telecommunications companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. The company has established a pan-India, next-generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the next-generation IP-enabled

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