Customer – analysis – so they look at past and future customers to see who to target. Product – planning – to see which product did good or bad. Transaction – implementation – how the customers paid for their items cash or credit. Service – maintenance – because the company will continue to make service better. Promotion – design – so that the company knows what products to promote.
Specifically we were to focus on improving the stores sales. Store sales were the number one priority. One has to also consider legal issues, employee pay, and inventory. In the simulation one was asked to evaluate the problem, isolate, analyze it and find a suitable solution. In the simulation one was supposed to separate critical issues from non-critical and then rate them based on
Market research starts out by finding information on customer’s needs, the business competitors and the market trend. Market research can be collected through primary and secondary research. Market research plays an important role because it can reduce business making the wrong decision. Without market research
Once the customer gets to the website, what information is important to the company and why? (Examples: How long was the customer on the website, areas visited, did they order a product or service, etc…) b. CRM software Which CRM Software program is recommend and why? How are they going to capture data from the customers for the business? c. Improvement of customer experience How to use this information to better the customer
Even though this practice reduces the chance of making a bad re-sourcing decision, it wastes lots of time and energy from CMC and engineer team, and may discourage nominated supplier. Are there any improvements that should be made to the current re-sourcing practices within Global Supply Management? * Clear quality standard and parts’ print should be communicated with potential suppliers to eliminated misunderstanding. * Once a list of potential suppliers has determined, Casturn should begin to evaluate their technical capabilities and financial capabilities. Casturn could ask suppliers to send Casturn samples.
In order for IBM to target this group B customer, IBM needs to come to an agreement with group B so that they can continue their modified re-buy program. However, if group B customers suggest that prices are too high, IBM should communicate with them that there are other customers that are willing to pay for the price for such quality of products and services. Customer Group C: These customers are called Transaction Customer because they seek both quality products and extensive service support and desire for low price. Therefore, they want their financial investment to be as limited as possible. These types of customers are freely switch from one to another supplier.
Ethical Concerns Valdez (2014) advises, “Loyalty programs that reward decision makers may run into ethical issues when the decision maker is separate from the payer.” (para. 4) Frequent shopper programs must avoid kickbacks of any sort. If a customer is being rewarded twice, from a business and personal aspect, this can be considered a kickback. It is important to list the personal shopper depending if they are shopping for their business or employer versus personal use. Information Security
This means that they must effectively be able to communicate with customers as this could be the difference into whether a product sells or not e.g. if Tesco's are having a complaint about a electronic device that doesn't work then they would ask for a replacement or a refund however they may not have the receipt so the customer would not be able to get a refund however they may be able to negotiate and the business must think of a solution to avoid any misunderstanding or conflict. As customers are the main attraction of the business, they need to be impressed by what the business has to offer. When the business needs to provide service or sell products to customers they will have to use persuasive techniques to make them purchase goods from the business. The assorted ways in which a business communicates with the customers effectively to satisfy them is known as the 'Promotional mix'.
Procedures will also address unhappy customers, with the hope that a more streamlined process for making an order, obtaining account details and making a complaint can be achieved. Having an online service for ordering will also reduce workload for staff, giving them ample time to properly address any other issues that may arise. A customer service charter should be developed for Innovative Widgets for easy access to staff and customers alike. It should outline what the company offers its customers and how it will take care of their needs with the company. It should address all aspects of the company including privacy, safety and sales and billing.
The questions that will be answered by customers and management will hopefully fix the problem that the company is having. Proposed Survey of Problem Statement I propose to give survey questions to customers and management to answer that will help with solving the problem of why Roger